99133
Beschreibung
Mindmap von Steve Jose, aktualisiert more than 1 year ago
|
Erstellt von Steve Jose
vor mehr als 11 Jahre
|
|
Explain the reasons behind the
choice of media in a successful
promotional campaign. (P4)
- Consider the target audience e.g. demographics, interests, geography etc
- Promote nationally e.g. papers, tv etc. Look at the difference between terrestial e.g. ITV, Satellite/Digital channels
- Promote locally e.g. papers, cinema etc
- Consider international methods e,g, Vogue, Rolling Stone etc.
- Specialist trade magazines e.g. the grocer, retail week
- Disintermediation, look at communicating with customers one to one via the internet (cutting out the middle man) Can include individual e-mails (direct marketing), tracking purchase history etc.
Möchten Sie kostenlos Ihre eigenen Mindmaps mit GoConqr erstellen? Mehr erfahren.