2971285
Description
Mind Map by Sandra Leak, updated more than 1 year ago
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Created by Sandra Leak
over 9 years ago
|
|
Marketing
Mix
- $2 dollar
shop
- Product:
Cheap/disposable
items that are not
expected to last
long.
- Price:
Very
cheap at
$2 an item
or packet.
- Place: Generally easy to locate. In most towns
and cities. Products displayed in a haphazard
fashion – some attempt at categorising them.
- Promotion: Imaging with signage –
recognisable. Radio advertising with
catchy jingle. Strong emphasis on
word of mouth.
- Product:
Cheap/disposable
items that are not
expected to last
long.
- A Bank
offering a
new bank
account
- Product/service : Name of the account and
what the customer can do with it - e.g.
overdraft facilities, direct debit payment etc. A
description of the product or service.
- Price: The price would be described to
have the account …. Ie., the rate of
interest paid on positive balances and
charged on negative balances.
- Place: Describe physical location eg
Thames Highway. Add benefits: is it
located near the University? Is it an
online account accessible 24/7
worldwide?
- Promotion: how
would they
target/promote to
students …..what
would the message
be? Eg an interest
free loan, or money
to buy books etc
- Product/service : Name of the account and
what the customer can do with it - e.g.
overdraft facilities, direct debit payment etc. A
description of the product or service.
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