12. The Meanings of Colors Vary By Culture

Be Careful When Choosing Colors

Colors can mean different things to different cultures and people in general, when choosing colors choose carefully and wisely.  Example: Choosing red to show good revenue is a bad idea. Being "in the red" in finance is a bad thing.  Learn about what different colors mean, but be aware they can be different based on culture. 

http://denisesplanet.com/color-meanings/