Ranking de Journals de Marketing

Ranking Marketing Journals   Marketing journals are ranked on base of their importance in disseminating scholarly marketing knowledge: The rank is made based in two indexes: 1.      Importance/prestige index 2.      Popularity/familiarity index   (Baumbargtner & Peters, 2003; Hult, Neese and Bashaw, 1997; Hult, G. T., Neese, W. T., & Bashaw, R. E. 1997)   Overall ranking:   1.      Journal of Marketing 2.      Journal of Marketing Research 3.      Journal of Consumer Research 4.      Journal of Retailing 5.      Journal of the Academy of Marketing Science

Ranking Marketing Journals   Marketing journals are ranked on base of their importance in disseminating scholarly marketing knowledge: The rank is made based in two indexes: 1.      Importance/prestige index 2.      Popularity/familiarity index   (Baumbargtner & Peters, 2003; Hult, Neese and Bashaw, 1997; Hult, G. T., Neese, W. T., & Bashaw, R. E. 1997)   Overall ranking:   1.      Journal of Marketing 2.      Journal of Marketing Research 3.      Journal of Consumer Research 4.      Journal of Retailing 5.      Journal of the Academy of Marketing Science

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