China's Internet Obsession

FACTS 2009 / Chinese internet users: 384 million 2009/ (BIG CITIES)People spend 70% of leisure time on Internet 2009/ (SMALL TOWNS) 50% of time 2008/ Increase of 50% 2008/ 233 million Chinese accessed Net on handheld device PC is replacing TV set as an entertainment hub 1/5 consumers (age:18-44) won't purchase service or product w/out first researching

CAUTIONS Companies track online conversations Seeding fake comments

PROCESS Big picture: People in China use Internet more for entertainment than for work

BRIGHTNESS China respond enthusiastically by posting comments, pictures,videos 2008/ Sichuan earthquake : internet users glorified big donors and crucified small ones : POWERFUL INTERNET INFLUENCE Wanglaoji become nationally known partly since post quake online tag: If you want to donate, you donate 100 million rmb. If you want to drink, you drink Wanglaoji

China's Internet Obsession

POSSIBILITEIS Nokia staged online concert with Youku : had a quiz for visitors to win 1 million rmb Nestle launched online campaign for Nescafe coffee with Youku and Kaixin Swiss multinational : Camera Cafe, five minutes videos b/w office workers on coffee breaks

FEELING Seismic changes in Chinese consumer mkt because of the internet Maybe over 50 million Chinese leaving Google