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In Search, which of the following are considered important ranking factors?
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Domain Authority of website
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Page Authority of website
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Proper category associations
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Landing page title
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All of these
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Which on-page element carries the most weight for SEO?
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Which form of redirect/meta tag will transfer the most authority to the directed page?
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What do the acronyms PA, DA and PR stand for?
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Page authority; Domain age; Page rank
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Personal authority; Domain authority; Personal rank
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Page authority; Domain authority; Page rank
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Google's PageRank algorithm calculates the relative authority of a page on what scale?
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Which of the following tactics can harm your search rankings?
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Linking to your website from other websites
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Using text is the same color as your page's background
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Adding navigations links to your page's template
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What are the names of the three latest algorithm updates Google has released?
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Dofollow links it is a type of link which has a potential to improve the ranking and the credibility of your website in Google.
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Nofollow links it is a type of link which has a potential to improve the ranking and the credibility of your website in Google.
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Where can we get permanent and good links (backlinks)Web 2.0; PBNs services for growth DA; PA and PR of the website?
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News outlets
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Blogs; Forums
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Backlinks services
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Web 2.0; PBNs services
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Websites catalogs
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Websites derictories
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High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain.
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In general, internal links pass about the same value as external links.
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What link format is used to fight blog comment spam?
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rel="canonical"
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rel="nofollow"
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rel="author"
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rel="attribute"
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rel="follow"
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When is using rel="nofollow" NOT appropriate?
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Paid links
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Untrusted content
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Press releases with optimized anchor text
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Widely distributed footer links
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None; all of these are appropriate
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Which of the following types of sitemaps is NOT supported by Google?
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News
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Product
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Image
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Mobile
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Video
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What is the optimal HTTP status code to permanently remove a URL from Google's index?
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A 301 redirect passes roughly the same link equity as using the rel="canonical" tag.
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If these URLs have the same content, example.com/camel and example.com/camel/ are technically considered duplicate content and should be fixed.
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Which of the following would be the best choice of URL structure (for both search engines and humans)?
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www.wildlifeonline.com/animals/crocodile
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www.wildlifeonline.com/category/277/article/563
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www.wildlifeonline.com/O0665?id=563&cat=277
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text.wildlifeonline.com/category/crocodile
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www.wildlifeonline.com/563
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How can meta description tags help with the practice of search engine optimization?
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They're an important ranking factor in the search algorithms.
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They help to tell the search engines which keywords are most important on your page.
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They serve as the copy that will entice searchers to click on your listing.
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Trick question; meta descriptions are NOT important.
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Which HTTP server response code indicates a file that no longer exists? (File Not Found)
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Pages generated by search results (Search within Search) are a good way to add content to your site.
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The default file type for your website sitemap is:
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All other factors being equal, which would be the most desirable link profile?
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Mobile-friendliness is a ranking factor in Google's algorithm:
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True, it is a ranking signal for mobile results only
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False, it is not a ranking signal at all
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Which of the following statements about anchor text is true?
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For non-commercial queries, anchor text is less influential on a result's rankings.
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If a URL itself is the linking anchor text, Google will treat the page's title element as anchor text, while Bing will use the URL.
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When an embedded image is linking, the alt attribute of the image may be treated as anchor text.
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Anchor text is mostly ignored by Google in 2014, but was powerful in years past.
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Keywords research help us?
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Determine the keyword destiny on your website
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Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
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Find out how to use keywords in the content
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What does anchor text mean?
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The largest body of text on the page
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The visible text which is hyperlinked to another page
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The prominent part of the title tag
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Domain authority and Page authority is a metrics maintained by?
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Google prefers lengthy content over content that contains approximately?
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1500 words
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2000 words
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700 words
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Google Penguin algorithm targeted on links?
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What does SERP stand for?
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Search Engine Result Page
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Search Entry Rating Procedure
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Standard Engine Rank Protocol
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Which type of link carries the most value or prefernce for a webmaster or SEO?
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Manual outreach link
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Natural editorial links
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Self Promotional links
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Of the items listed below, what is the single most important on-page SEO factor?
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The number of uses of the target keyword.
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Use of the keywords in the keywords metatag.
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Use of the target keyword in the top heading of the page.
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Use of the target keyword in the title tag.
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What is keyword cannibalization?
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When you analyze competitors to discover keywords to target
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When multiple pages on a site are optimized for the same keywords
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When you compete for more than one keyword on the same page
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When poor SEO implementation causes your page to be non-competitive for the target keywords
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What is duplicate content?
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When one page has the exact same content as another
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When you copy content from a competitor's site
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When there are substantive blocks of content on a web page that either completely match, or are appreciably similar to, content on another web page
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When one page has nearly the same content as another
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Does Google care about where content is located on a page?
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Yes; they only care about content visible to the user, as they want to emphasize user engagement
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Yes; they only care about content in the main body of the page, as the rest of the content is not page-specific
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Yes; placement on the page says something about the importance of the content
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No, they don't care.
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What is the most important heading tag on a page?
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If a number of keywords for a particular website ranks at first page of Google, then it will increase traffic to the website.
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Page Rank Tools helps to analyze keyword performance.