Frage 1
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Understanding the needs of the customer
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Need
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Marketing
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Product orientation
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Sales orientation
Frage 2
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state of being where we desire something that we do not possess but yearn to acquire
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need
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marketing
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product orientation
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sales orientation
Frage 3
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[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
Frage 4
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[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
Frage 5
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[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
Frage 6
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[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
Frage 7
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buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
Antworten
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customer satisfaction
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relationship marking
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customer value
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exchange
Frage 8
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a strategy that focuses on keeping and improving relationships with current customers
Frage 9
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relates to the tangible and intangible aspects of a company's offering
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product
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price
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place
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promotion
Frage 10
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refers to the quantifying of a value in exchange for a company's offering.
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price
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place
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promotion
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product
Frage 11
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relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
Antworten
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place
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price
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product
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promotion
Frage 12
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relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
Antworten
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promotion
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place
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product
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price
Frage 13
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people giving up one thing to receive another thing they would rather have
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exhange
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customer value
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relationship marking
Frage 14
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the relationship between benefits and the sacrifice necessary to obtain those benefits
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customer value
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customer satisfaction
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exchange
Frage 15
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what are the five forces of competition
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direct, substitute, new entrants, suppliers, buyers
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direct, price, new entrants, suppliers, buyers
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buyers, suppliers, substitute, new entrants, target market
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direct, substitute, new entrants, suppliers, and buyees
Frage 16
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[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
Frage 17
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[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
Frage 18
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[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
Frage 19
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a business's concern for society's welfare
Frage 20
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a business philosophy seen as the pursuit of profit while also benefiting society and the environment
Frage 21
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the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems