Principles of Marketing, 4th Canadian Edition

Beschreibung

Lamb, Hair, McDaniel, Boivin, Gaudet, Shearer
Juls Castro
Quiz von Juls Castro, aktualisiert more than 1 year ago
Juls Castro
Erstellt von Juls Castro vor etwa 6 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
Understanding the needs of the customer
Antworten
  • Need
  • Marketing
  • Product orientation
  • Sales orientation

Frage 2

Frage
state of being where we desire something that we do not possess but yearn to acquire
Antworten
  • need
  • marketing
  • product orientation
  • sales orientation

Frage 3

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[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
Antworten
  • product orientation

Frage 4

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[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
Antworten
  • Sales orientation

Frage 5

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[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
Antworten
  • marketing company orientation

Frage 6

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[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
Antworten
  • social marketing orientation

Frage 7

Frage
buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
Antworten
  • customer satisfaction
  • relationship marking
  • customer value
  • exchange

Frage 8

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a strategy that focuses on keeping and improving relationships with current customers
Antworten
  • relationship marking
  • exchange customer satisfaction
  • customer value
  • needs

Frage 9

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relates to the tangible and intangible aspects of a company's offering
Antworten
  • product
  • price
  • place
  • promotion

Frage 10

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refers to the quantifying of a value in exchange for a company's offering.
Antworten
  • price
  • place
  • promotion
  • product

Frage 11

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relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
Antworten
  • place
  • price
  • product
  • promotion

Frage 12

Frage
relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
Antworten
  • promotion
  • place
  • product
  • price

Frage 13

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people giving up one thing to receive another thing they would rather have
Antworten
  • exhange
  • customer value
  • relationship marking

Frage 14

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the relationship between benefits and the sacrifice necessary to obtain those benefits
Antworten
  • customer value
  • customer satisfaction
  • exchange

Frage 15

Frage
what are the five forces of competition
Antworten
  • direct, substitute, new entrants, suppliers, buyers
  • direct, price, new entrants, suppliers, buyers
  • buyers, suppliers, substitute, new entrants, target market
  • direct, substitute, new entrants, suppliers, and buyees

Frage 16

Frage
[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
Antworten
  • purchasing power

Frage 17

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[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
Antworten
  • discretionary income

Frage 18

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[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
Antworten
  • recession

Frage 19

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a business's concern for society's welfare
Antworten
  • corporate social responsibility
  • triple bottom line
  • social acceleration
  • pyramid of corporate social responsibility

Frage 20

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a business philosophy seen as the pursuit of profit while also benefiting society and the environment
Antworten
  • triple bottom line
  • corporate social responsibility
  • pyramid of corporate social responsibility

Frage 21

Frage
the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems
Antworten
  • social acceleration
  • pyramid of corporate social responsibility
  • triple bottom line
  • green marketing
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