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Quiz von steven_sexton, aktualisiert more than 1 year ago
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Erstellt von steven_sexton
vor fast 10 Jahre
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Frage 1
Frage
What does the "D" in DSP stand for?
Antworten
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Demand
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Direct
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Data
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Directional
Frage 2
Frage
Which is not a standard ad buying format?
Antworten
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CPM
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CPA
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CPC
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CRS
Frage 3
Frage
According to Moore's Law, the speed of semiconductor processors double every
Antworten
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12 Months
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18 Months
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24 Months
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12 Weeks
Frage 4
Frage
This association performs audits of internet measurments as well as traditional media measurements
Antworten
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MRC
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IAB
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P3P
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MSO
Frage 5
Frage
What is the MRC's primary objective?
Antworten
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Determine how to measure a viewable impression
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Set strict pricing limits on advertising
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Create ad size standardization across all properties
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Create informal rules of conduct of online behavior
Frage 6
Frage
Who has developed the industry standard of viewability?
Antworten
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MRC
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IAB
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3MS
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Comcast Spotlight
Frage 7
Frage
In a world where impressions are purchased based on viewability, what will happen?
Antworten
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CPM's decrease
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CPM's increase
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Impressions go up
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CPM's Decrease and impressions go up
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CPM's Increase and Impressions stay the same
Frage 8
Frage
What is the best example of buying impressions in real time?
Antworten
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eBay
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CPC
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RTB
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CPA
Frage 9
Frage
What does "DMP" stand for?
Antworten
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Demand Marketing Platform
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Divisional Marketing Plan
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Data Management Platform
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Data Marketing Platform
Frage 10
Frage
What is the formula for determining eCPM?
Antworten
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Cost(s)*1000/Total impressions
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(Total Cost/Impressions)*100
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(Total Impressions/cost)*1000
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(Total Impressions/cost)*10
Frage 11
Frage
What is the IAB's standpoint on native advertising?
Antworten
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It is the most effective form of advertising, delivering the highest CTR
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It should be easily distinguished against standard content, by the consumer
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It should not be easily distinguished against standard content, by the consumer
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It is the least effective form of advertising, delivering the lowest CTR
Frage 12
Frage
What does "SSP" stand for?
Antworten
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Standard Spending Procedure
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Supply Spending Procedure
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Supply Side Platform
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Standard Software Platform
Frage 13
Antworten
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$1.33
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$13.34
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$4.46
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$74.91
Frage 14
Frage
If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?
Antworten
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$9
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$10
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$11
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$14
Frage 15
Frage
What is the IAB's standard of viewability on a display ad?
Antworten
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50% of the impressions must be viewable for 1 second
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50% of the impressions must be viewable for 2 seconds
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75% of the impressions must be viewable for 1 second
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25% of the impressions must be viewable for 1 second
Frage 16
Frage
What is the standard size of a Mobile Rising Star Slider?
Antworten
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300x250
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320x50
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300x50
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350x20
Frage 17
Frage
Which is NOT a standard UAP banner size?
Antworten
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300x250
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160x600
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428x90
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120x20
Frage 18
Frage
A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?
Antworten
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Connected TV
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Keyword Targeting
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Sequential Messaging
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Demographic Targeting
Frage 19
Frage
If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?
Antworten
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.2%
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.5%
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.02%
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2.0%
Frage 20
Frage
What is the CPM of the 300x250 placement?
Antworten
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$7.43
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$8.65
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$9.23
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$6.86
Frage 21
Frage
What is CPA?
Antworten
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Cost per Advertiser
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Cost per Advertisment
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Cost per Aquisition
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Cost per Address
Frage 22
Frage
What type of program is used to feed pages to a search engine?
Antworten
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Spider
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Sniffer
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Search Finder 2000
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Optimization Engine
Frage 23
Antworten
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1280x900
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1400x800
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954x800
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1000x900
Frage 24
Antworten
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Native Advertising
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Comedic Advertising
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Shared Content
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Social Advertising
Frage 25
Frage
While looking to purchase movie tickets on MovieTickets.com, the following ad appeared, what is it an example of?
Antworten
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Pre-Roll Video
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Earned Media
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Native Advertising
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Interstitial Ads
Frage 26
Frage
A client gives you another $3k to spend on digital advertising, using the chart attached, which metric would you use to determine where to place the additional spend?
Antworten
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CTR
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Clicks
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Impressions
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Cost
Frage 27
Frage
Using the chart attached, which placement has the lowest cost per conversion?
Antworten
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160x600
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300x250
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Pre-Roll
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All conversion costs are the same
Frage 28
Frage
What is the CPC of the 300x250 placement?
Antworten
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$2.18
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$21.81
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$12.81
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$1.28
Frage 29
Frage
What is the first step in determining effectiveness of a clients campaign?
Antworten
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Optimize for a high CTR
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Ensure 100% viewability
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Determine client's success metrics
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Optimize for a high view-through rate
Frage 30
Frage
What is Shared Media?
Antworten
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Media given to one platform via another for a fee
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Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
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Public & media relations efforts to gain coverage in publications – on and offline
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Online advertising through display ads, pay per click search ads and sponsorships.
Frage 31
Frage
What is "Earned" Media?
Antworten
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Media, content and assets that the brand controls, like websites, blogs, newsletters and brand social media accounts.
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Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
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Often thought of as “traditional” online advertising through display ads, pay per click search ads and sponsorships.
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The result of public & media relations efforts to gain coverage in publications – on and offline
Frage 32
Frage
Which of the following is NOT a daughter agency of the Omnicom holding group:
Antworten
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BBDO Worldwide Network
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DDB Needham Worldwide Network
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TBWA International Network
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McCann International Network
Frage 33
Frage
A holding company is a company that owns other companies' outstanding stock.
Antworten
- True
- False
Frage 34
Frage
The IAB recommends publisher campaign reporting at least weekly.
Antworten
- True
- False
Frage 35
Frage
On a CPM based campaign, cancellation out clause for guaranteed deliverables is
Antworten
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24 hours
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48 hours
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7 days
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14 days
Frage 36
Frage
A publisher should not bonus more than _____ % in impressions without permission
Antworten
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10
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15
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20
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25
Frage 37
Frage
Makegoods and reporting failure should be cured within _____ days of notice from agency
Antworten
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14
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2
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5
-
7
Frage 38
Frage
Which of the following is/are examples of owned media
Antworten
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Website
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Blog
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Twitter Profile
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Display Ads
Frage 39
Frage
Which of the following is not an example of Earned media?
Antworten
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Sponsorships
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Buzz
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Going Viral
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Word of Mouth
Frage 40
Frage
Which of the following true?
Antworten
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CPC=Cost*1000/Impressions
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CPA=Cost/Actions
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CPS= Cost/Clicks
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CPC=Cost*1000/total impressions
Frage 41
Frage
Which of the following is not a basic metric of video performance?
Antworten
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Clicks
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Conversions
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Conversion Rate
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Interaction Level
Frage 42
Frage
There are 14 million emails successfully delivered to W 35-54. The open rate is 20% and click through rate is 20%. How many people landed on brand.com?
Antworten
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5,600
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56,000
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560,000
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5,600,000
Frage 43
Frage
Which is generally accepted as the BEST optimization tool to add to a banner flight to maximize unique reach?
Antworten
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SIC Targeting
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Frequency cap
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Day-part Targeting
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Demographic targeting
Frage 44
Frage
These four elements are a part of what customer journey?
-Awareness
-consideration
-preference
-purchase
Antworten
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Social Marketing Funnel
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Consumer Buying Funnel
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Digital Advertising Funnel
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Marketing Awareness Funnel
Frage 45
Frage
Which tags SHOULD a client supply when running a CPC campaign?
Antworten
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Flash
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.mov file
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rich media
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click trackers
Frage 46
Frage
You receive an RFP with the following objectives listed: awareness, CTR, and demographic targeting. When you first get a chance to speak with the client, the BEST course of action would be to
Antworten
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Confirm priorities of the objectives
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ask if there are any other objectives not listed
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ask the client what he/she belives is a good CTR
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review how your competitors who are submitting plans measure against these objectives
Frage 47
Frage
Which type of site analysis is MOST LIKELY to over count unique views to a site? For example, the analysis might count the office user, mobile user, home user as three separate users, even though they are one user.
Antworten
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Syndicated Based (i.e., MRI)
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Panel Based (i.e., comScore)
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Survey Based (i.e., Scarborough)
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Internal Tag Based (i.e., Omniture)
Frage 48
Frage
A client was sold a program for 40 million impressions. At the end of the campaign, the client’s ad server shows a delivery of 21 million impressions. The vendor’s ad server shows 41 million ads served. What is the BEST practice in resolving the discrepancy?
Antworten
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Bill 31 million impressions to compromise
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Bill based upon the client’s ad server numbers
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Bill based upon the publisher’s ad server numbers.
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Audit the server logs of both companies.
Frage 49
Frage
A linear video ad can only be a pre-roll or mid-roll.
Antworten
- True
- False
Frage 50
Frage
How does SEO differ from SEM?
Antworten
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SEO is organic, SEM is paid
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SEM is organic, SEO is paid
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SEO is earned, SEM is owned
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SEM is earned, SEO is owned
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