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What does the "D" in DSP stand for?
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Demand
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Direct
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Data
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Directional
Frage 2
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Which is not a standard ad buying format?
Frage 3
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According to Moore's Law, the speed of semiconductor processors double every
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12 Months
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18 Months
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24 Months
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12 Weeks
Frage 4
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This association performs audits of internet measurments as well as traditional media measurements
Frage 5
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What is the MRC's primary objective?
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Determine how to measure a viewable impression
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Set strict pricing limits on advertising
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Create ad size standardization across all properties
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Create informal rules of conduct of online behavior
Frage 6
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Who has developed the industry standard of viewability?
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MRC
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IAB
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3MS
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Comcast Spotlight
Frage 7
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In a world where impressions are purchased based on viewability, what will happen?
Frage 8
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What is the best example of buying impressions in real time?
Frage 9
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What does "DMP" stand for?
Frage 10
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What is the formula for determining eCPM?
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Cost(s)*1000/Total impressions
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(Total Cost/Impressions)*100
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(Total Impressions/cost)*1000
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(Total Impressions/cost)*10
Frage 11
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What is the IAB's standpoint on native advertising?
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It is the most effective form of advertising, delivering the highest CTR
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It should be easily distinguished against standard content, by the consumer
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It should not be easily distinguished against standard content, by the consumer
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It is the least effective form of advertising, delivering the lowest CTR
Frage 12
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What does "SSP" stand for?
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Standard Spending Procedure
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Supply Spending Procedure
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Supply Side Platform
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Standard Software Platform
Frage 13
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$1.33
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$13.34
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$4.46
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$74.91
Frage 14
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If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?
Frage 15
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What is the IAB's standard of viewability on a display ad?
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50% of the impressions must be viewable for 1 second
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50% of the impressions must be viewable for 2 seconds
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75% of the impressions must be viewable for 1 second
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25% of the impressions must be viewable for 1 second
Frage 16
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What is the standard size of a Mobile Rising Star Slider?
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300x250
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320x50
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300x50
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350x20
Frage 17
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Which is NOT a standard UAP banner size?
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300x250
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160x600
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428x90
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120x20
Frage 18
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A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?
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Connected TV
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Keyword Targeting
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Sequential Messaging
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Demographic Targeting
Frage 19
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If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?
Frage 20
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What is the CPM of the 300x250 placement?
Frage 21
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Cost per Advertiser
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Cost per Advertisment
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Cost per Aquisition
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Cost per Address
Frage 22
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What type of program is used to feed pages to a search engine?
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Spider
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Sniffer
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Search Finder 2000
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Optimization Engine
Frage 23
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What size ad unit is seen here?
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1280x900
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1400x800
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954x800
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1000x900
Frage 24
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What is the following an example of?
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Native Advertising
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Comedic Advertising
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Shared Content
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Social Advertising
Frage 25
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While looking to purchase movie tickets on MovieTickets.com, the following ad appeared, what is it an example of?
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Pre-Roll Video
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Earned Media
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Native Advertising
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Interstitial Ads
Frage 26
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A client gives you another $3k to spend on digital advertising, using the chart attached, which metric would you use to determine where to place the additional spend?
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CTR
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Clicks
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Impressions
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Cost
Frage 27
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Using the chart attached, which placement has the lowest cost per conversion?
Frage 28
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What is the CPC of the 300x250 placement?
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$2.18
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$21.81
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$12.81
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$1.28
Frage 29
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What is the first step in determining effectiveness of a clients campaign?
Frage 30
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What is Shared Media?
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Media given to one platform via another for a fee
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Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
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Public & media relations efforts to gain coverage in publications – on and offline
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Online advertising through display ads, pay per click search ads and sponsorships.
Frage 31
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What is "Earned" Media?
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Media, content and assets that the brand controls, like websites, blogs, newsletters and brand social media accounts.
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Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
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Often thought of as “traditional” online advertising through display ads, pay per click search ads and sponsorships.
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The result of public & media relations efforts to gain coverage in publications – on and offline
Frage 32
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Which of the following is NOT a daughter agency of the Omnicom holding group:
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BBDO Worldwide Network
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DDB Needham Worldwide Network
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TBWA International Network
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McCann International Network
Frage 33
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A holding company is a company that owns other companies' outstanding stock.
Frage 34
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The IAB recommends publisher campaign reporting at least weekly.
Frage 35
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On a CPM based campaign, cancellation out clause for guaranteed deliverables is
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24 hours
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48 hours
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7 days
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14 days
Frage 36
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A publisher should not bonus more than _____ % in impressions without permission
Frage 37
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Makegoods and reporting failure should be cured within _____ days of notice from agency
Frage 38
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Which of the following is/are examples of owned media
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Website
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Blog
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Twitter Profile
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Display Ads
Frage 39
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Which of the following is not an example of Earned media?
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Sponsorships
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Buzz
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Going Viral
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Word of Mouth
Frage 40
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Which of the following true?
Frage 41
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Which of the following is not a basic metric of video performance?
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Clicks
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Conversions
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Conversion Rate
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Interaction Level
Frage 42
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There are 14 million emails successfully delivered to W 35-54. The open rate is 20% and click through rate is 20%. How many people landed on brand.com?
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5,600
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56,000
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560,000
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5,600,000
Frage 43
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Which is generally accepted as the BEST optimization tool to add to a banner flight to maximize unique reach?
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SIC Targeting
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Frequency cap
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Day-part Targeting
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Demographic targeting
Frage 44
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These four elements are a part of what customer journey?
-Awareness
-consideration
-preference
-purchase
Frage 45
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Which tags SHOULD a client supply when running a CPC campaign?
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Flash
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.mov file
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rich media
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click trackers
Frage 46
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You receive an RFP with the following objectives listed: awareness, CTR, and demographic targeting. When you first get a chance to speak with the client, the BEST course of action would be to
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Confirm priorities of the objectives
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ask if there are any other objectives not listed
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ask the client what he/she belives is a good CTR
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review how your competitors who are submitting plans measure against these objectives
Frage 47
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Which type of site analysis is MOST LIKELY to over count unique views to a site? For example, the analysis might count the office user, mobile user, home user as three separate users, even though they are one user.
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Syndicated Based (i.e., MRI)
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Panel Based (i.e., comScore)
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Survey Based (i.e., Scarborough)
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Internal Tag Based (i.e., Omniture)
Frage 48
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A client was sold a program for 40 million impressions. At the end of the campaign, the client’s ad server shows a delivery of 21 million impressions. The vendor’s ad server shows 41 million ads served. What is the BEST practice in resolving the discrepancy?
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Bill 31 million impressions to compromise
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Bill based upon the client’s ad server numbers
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Bill based upon the publisher’s ad server numbers.
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Audit the server logs of both companies.
Frage 49
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A linear video ad can only be a pre-roll or mid-roll.
Frage 50
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How does SEO differ from SEM?
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SEO is organic, SEM is paid
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SEM is organic, SEO is paid
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SEO is earned, SEM is owned
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SEM is earned, SEO is owned