Zusammenfassung der Ressource
Frage 1
Frage
If a customer posts a complaint on social media, within what time would the majority of people expect a response?
Antworten
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15-30 mins
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within an hour
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within 1 working day
Frage 2
Frage
What is the best description of 'showrooming' ?
Antworten
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Having an interactive view of your shop on-line
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The idea that people can view products on-line and collect them in store
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The trend of customers looking at an item in your shop while also browsing and comparing those same items on-line (on a mobile phone or tablet) eg for price comparisons or reviews.
Frage 3
Frage
By 2017, roughly what proportion of retail sales are predicted to be on-line?
Frage 4
Frage
Which of the following would be the best way to utilise a click and collect transaction?
Antworten
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Ensure they are dealt with as quickly as possible, with the minimum of interaction
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Aim to get involved with the customer in an attempt to sell add-on products
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Aim to make the transaction last longer to try and keep the customer in store.
Frage 5
Frage
How staff and management interact with our brands social media can have an effect on our own store's image.
Frage 6
Frage
If I order an item on Halfords on-line, how quickly can I expect it to be ready to collect in store?