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In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
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Number of "likes"
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Sales
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Number of "shares"
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User engagement
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How much revenue did Facebook generate in 2013?
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How much profit did Facebook make in 2013?
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$7.9 billion
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$0
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$1.5 billion
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$13 billion
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Which of the following consumer behaviors are tracked for creating a purchasing history profile?
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Online shopping carts
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Store checkout scanners
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Loyalty cards
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All of the above
Frage 5
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How long has Facebook been selling ads?
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Three years
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Five years
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Ten years
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They don't sell ads
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Facebook has how many users worldwide?
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1.3 million
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13 million
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1.3 billion
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13 billion
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How many American women over the age of 45 are on Facebook?
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320,000
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3.2 million
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32 million
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32 billion
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Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
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Three times
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Four times
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Five times
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Six times
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How many advertisers does Facebook currently have?
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One and a half million
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Ten million
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Ten thousand
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Five hundred
Frage 10
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Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
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Facebook accounts for how much of the total amount of time Americans spend online?
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One in every six minutes
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Three of every six minutes
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Four of every six minutes
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Five of every six minutes
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Of Facebook;s current advertisers, most of them are:
Frage 13
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Facebook accounts for how much of the total amount time Americans spend on mobile?
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One of every two minutes
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One of every five minutes
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Two of every five minutes
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Four of every five minutes
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How much money do advertisers spend on television per year?
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20 million
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200 million
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20 billion
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200 billion
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What is the ratio of cost (of an ad campaign, for instance) to profit?
Frage 16
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What is a tool that allows you to receive a specific feed of information without going to that web page?
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What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
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What is the service that allows electronic messages to be sent on a cellular network?
Frage 19
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What is the term for understanding and influencing of the perception of an entity online?
Frage 20
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Which of the following is NOT a SMART objective?
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Attainable
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Specific
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Targeted
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Realistic
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Time bound
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Measurable
Frage 21
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Nike's digital marketing strategy led to growth in membership, but not in share prices.
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Nike's digital marketing strategy led to growth in membership but not in share prices.
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Which of the following might serve as KPIs?
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Nike's digital marketing strategy led to an expansion of their products
Frage 25
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Which of the following represents SWOT?
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Strengths, Weaknesses, Opponents, Threats
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Strategies, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Tactics
Frage 26
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Which of the below links does NOT have a "friendly" URL?
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Nike Football: http://vine.co./nikefootball
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Nike: https://vine.co/u/9347324974872
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Nike: https://twitter.com/nike
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They all have friendly URLs
Frage 27
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Which of the following is not one of the "five Ps" of marketing?
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Products
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Price
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Proficiency
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Placement
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Promotion
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Search engines such as Google are capable of reading images, audio and videos just as easily as text.
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When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
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Which of the below constitutes a Call to Action, or CTA?
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Sign up for our newsletter
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Take advantage of our sale
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Enter our sweepstakes
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Post a photo and instagram
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All of the above
Frage 31
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The keywords added to a blog post's meta data are called
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Widgets
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Tags
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Categories
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RSS
Frage 32
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HTML tags and hashtags are the same thing
Frage 33
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Chipotle says its videos are about "values integration." What values are they specifically espousing?
Frage 34
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Which of the following factors play a dominant role in the search algorithm for videos?
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Video views
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Age of video
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Shares
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Subscribers
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All of the above
Frage 35
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All the reports written about the Chipotle video in the news media could be considered:
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Traditional advertising
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Paid media
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Movie reviews
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Earned media
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A product pitch
Frage 36
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Enabling sharing is a great way to increase video views, but it won't help with search results
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Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
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Multiple video views can come from one user
Frage 39
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Press coverage for "The Scarecrow" netted how many impressions?
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12,000
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31,000
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11 million
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126 million
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500 million
Frage 40
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The length of your video channel's playlist does not have any impact on a particular video's search engine results
Frage 41
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Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
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Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
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Tags
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Playlist additions
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Inbound links
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Share buttons
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Embeds
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Titles
Frage 43
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If a video is outdated, it is still just as easily found through a search engine
Frage 44
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Chipotle integrated what other marketing products with their animated videos?
Frage 45
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Chipotle's message is meant to distance the company from whom?
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Chick-Fil-A
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Taco Bell
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McDonald's
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Starbuck's
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Panera
Frage 46
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Where did Chipotle's short animated film "Back to the Start" first appear?
Frage 47
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Search advertising on Google is based on the results of auto-complete
Frage 48
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Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
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Facebook ads
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Facebook engagement ads
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Sponsored stories
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Promoted posts
Frage 49
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Which of the below is NOT an example of common display advertising types online?
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Banner ads
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Pop-up ads
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Wallpaper ads
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Floating ads
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Interactive graphics
Frage 50
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It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
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When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Frage 52
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Which of the below are critical to keyword placement for search engine optimization?
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Title
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Body content
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In the web address
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in the meta description
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In the tags
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all of the above
Frage 53
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Email marketing campaigns should always have a strong call to action
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With email marketing, it possible to measure how your open rate compares with a competitor's.
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Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
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When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
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Email marketing can deliver the best ROI of any digital marketing tactic
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A company's "house list" of emails is a database that must be purchased from a third party.
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The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
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The subject line of an email marketing campaign must be shorter than 140 characters
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It is standard practice to send emails using HTML
Frage 62
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When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.