2713983
Beschreibung
Quiz von mariakbyrne, aktualisiert more than 1 year ago
|
Erstellt von mariakbyrne
vor mehr als 9 Jahre
|
|
Frage 1
Frage
What are the tangible elements of a product?
Antworten
-
Physical good
-
Mental good
-
Service
-
Concern
-
People
-
Organisations
Frage 2
Frage
What are the intangible elements of a product?
Antworten
-
Quality
-
People
-
Performance
-
Courtesy
-
Organisations
-
Concern
Frage 3
Frage
Advertising gives a brand a personality.
Antworten
- True
- False
Frage 4
Frage
One reason why a company may brand is for protection against competition.
Antworten
- True
- False
Frage 5
Frage
Branding gives a product an identity.
Antworten
- True
- False
Frage 6
Frage
In branding what process prolongs the life of a brand?
Antworten
-
Brand extentions
-
Brand valuation
Frage 7
Frage
Re positioning a brand requires extensive planning.
Antworten
- True
- False
Frage 8
Frage
What are the stages in the product life cycle?
Antworten
-
Introduction-Beginner-Intermediate-Advanced-Old
-
Introduction-Growth-Maturing-Stable
-
Introduction-Growth-Maturity-Decline
Frage 9
Frage
Key questions in new product development are:
Antworten
-
When to launch?
-
When to produce?
-
Where to launch?
-
What date?
-
Have I planned my market rollout?
-
Whats this weeks profits?
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.