Adwords Search Advertsing - Practice Exam

Question

An advertiser selling anti-bacterial toothbrushes want to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

Answer 1

Allocate the set marketing budget across dedicated campaigns. Create a separate campaign that can extend it’s daily budget after profitability is achieved.

Answer 2

Divide the marketing budget between Search and Display and run two separate campaigns.

Answer 3

Automate everything in a single campaign with the Branding and ROI optimizer.

Answer 4

Run everything in a single campaign, allocating the set marketing budget to it.

Answer 5

Enable and Disable Conversion Optimizer every other day to observe differences.

Answer 6

Compare average CPA and conversion rate before and after using the Conversion Optimizer.

Answer 7

Monitor Overall Changes in click received.

Answer 8

Install new Conversion Tracking code.

Answer 9

A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.

Answer 10

A user clicks on an ad and does not convert. The user performs the search again the following day. Clicks on the same ad and converts.

Answer 11

A user click on an ad and converts. The user performs the same search again the following day, clicks on the same ad and converts

Answer 12

A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.

Answer 13

At least 50 Keywords

Answer 14

Keywords that are also included in the ad text

Answer 15

Destination (or Final) URLs set at the ad-group level

Answer 16

Managed placements and keywords

Answer 17

Lower bids on keywords with high clickthrought rates (CTRs).

Answer 18

Change keyword match types from exact to phrase match.

Answer 19

Make changes to improve the components of Quality Score (Expected clicthrough rate, ad relevance, and landing page experience).

Answer 20

Review Impression Share report data to identify missed opportunities.

Answer 21

A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.

Answer 22

Moving an ad's position dynamically in whatever direction a user's eyes are looking.

Answer 23

Websites with hundreds of thousands of products services, or listings that frequently change.

Answer 24

Campaigns that need to reduce exposure on competitive keywords.

Answer 25

Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms.

Answer 26

Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA

Answer 27

Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

Answer 28

Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on cost, sales volume, & contribution to overall marketing campaign.

Answer 29

Destination (or Fina) URLs

Answer 30

Network distribution

Answer 31

Billing preferences

Answer 32

Location extensions will appear when an advertiser has targeted a specific region or location.

Answer 33

Customized campaign targeting is required in order to enable location extensions.

Answer 34

Customized campaign targeting determines which address appears below the ads.

Answer 35

Location extensions will appear when a user located near the advertisers business searches on relevant terms.

Answer 36

Filtered out of the account before they accrued cost.

Answer 37

Credited to the account

Answer 38

Removed as a result of a proactive investigation

Answer 39

Charged to the account

Answer 40

Bid separately for each ad variation based on its performance.

Answer 41

Manually increase clickthrough rate (CTR) to improve performance.

Answer 42

Make strategic changes to the account to improve performance.

Answer 43

Upload goals to the "Advertising Goals" Section in their account

Answer 44

Use the Keyword Planner to include more variations of a given keyword.

Answer 45

Run a keyword diagnosis for the keyword in question.

Answer 46

Perform Performance Google searches on the same keyword to build data points.

Answer 47

View the Search terms report to determine the root cause.

Answer 48

Integrate mobile Flash video ads

Answer 49

Use a mobile-optimized landing page

Answer 50

Use exact match keywords only

Answer 51

Target Search Network only

Answer 52

Enables you to show more endorsements for your business from your customers and supporters

Answer 53

Enable users to login to your website through your Search advertisements.

Answer 54

Requires a 2-month approval process.

Answer 55

Cannot be done if you have a Google Merchant account.

Answer 56

Manual bid changes

Answer 57

Forecast data

Answer 58

Historical conversion data

Answer 59

Test conversions

Answer 60

Location extensions in Adwords.

Answer 61

Conversions in Adwords.

Answer 62

Physical locations or mobile applications.

Answer 63

Entered into their own ad auction.

Answer 64

Determine which IP address have seen ads.

Answer 65

Prevent specific IP addresses from seeing their ads.

Answer 66

Obtain IP addresses for valuable website visitors.

Answer 67

Discover IP addresses of competitors.

Answer 68

An increased CPC bid leads directly to a small increase in Ad-Rank

Answer 69

CPC bid is on factor that affects Ad-Rank.

Answer 70

CPC bid only affects Ad-Rank on the Search Network.

Answer 71

An increased CPC bid leads directly to a large increase in Ad-Rank.

Answer 72

Be assigned to negative keywords.

Answer 73

Be achieved with an increase in bid.

Answer 74

Prevent an ad from being served.

Answer 75

Improve an ad's position.

Answer 76

Use exclamation points and capital letters.

Answer 77

Use special character, such as asterisks or hashes.

Answer 78

Mention competitors, and a call-to-action.

Answer 79

Include prices, promotion, and calls-to-action.

Answer 80

Generate more clicks than manual bidding would generate.

Answer 81

Avoid unprofitable clicks.

Answer 82

Maximize ad exposure.

Answer 83

Dynamically manage ad position.

Answer 84

AdWords Applications.

Answer 85

Adwords Usage.

Answer 86

Application Programing Interface (API) access by application.

Answer 87

Application Programing Interface (API) usage.

Answer 88

Average number of times a video as is played by a user.

Answer 89

The average number of times a unique user sees an ad over a given time period.

Answer 90

The total number of ad impressions.

Answer 91

Average number of times an ad appears on a single webpage.

Answer 92

Duplicate keywords added to multiple ad groups in one campaign.

Answer 93

Incorrect IP address information filtered from Google Analytics

Answer 94

Internet Service Providers (ISPs) who assign the same IP address to multiple users.

Answer 95

Query parsing being used to show geo-targeted ads to users in a different city.

Answer 96

Automated Clicks.

Answer 97

A related press release.

Answer 98

"peak season" of a product or service.

Answer 99

Improvement in an ad's position.

Answer 100

Billing Summary

Answer 101

Change History

Answer 102

Campaign Settings

Answer 103

Keywords Planner

Answer 104

Credit card information associated with the account.

Answer 105

Adjustments made to the daily budget.

Answer 106

Changes made by the Ad Automator feature.

Answer 107

Timestamps for when ads were approved or disapproved.

Answer 108

(Average deal value) * (10%) *(115%)

Answer 109

(Average deal value) * (10%) * (15%)

Answer 110

(Average deal value) * (10%) / (115%)

Answer 111

(Average deal value) * (0.15)

Answer 112

The quality score for the account was reset after the ad was edited.

Answer 113

The advertiser landing page is down for maintenance.

Answer 114

The edited as is less relevant to the keywords within the ad group.

Answer 115

The edited as has a lower conversion rate after the change was made.

Answer 116

My Client Center (MCC)

Answer 117

Adwords Editor

Answer 118

Automatic Cost-per-click (CPC) bidding

Answer 119

AdWords Application Programming Interface (API)

Answer 120

Confirmation page after a purchase

Answer 121

Shopping cart header

Answer 122

Website homepage

Answer 123

Landing page of an ad

Answer 124

Affordable underwater digital camera

Answer 125

Water-proof camera

Answer 126

Underwater camera case

Answer 127

Camera for use underwater

Answer 128

Number of impressions divided by the number of clicks.

Answer 129

Number of impressions divided by the average position.

Answer 130

Number of clicks accrued per day.

Answer 131

Number of clicks divided by the number of impressions.

Answer 132

Refresh the account in AdWords.

Answer 133

Re-enter all changes made by each account manager.

Answer 134

Download recent changes.

Answer 135

Disapprove any new proposals that appear.

Answer 136

Google Maps Only.

Answer 137

Google Search Only.

Answer 138

Any Network selected in the campaign settings.

Answer 139

Mobile devices with GPS enabled only.

Answer 140

Automated software designed to click on her ads.

Answer 141

Users who are comparison shopping for shoes.

Answer 142

Inaccurate web server log information.

Answer 143

Users who click an ad on the Google Display Network.

Answer 144

Use account statistics and reports to monitor ad performance.

Answer 145

Include worlds like "find" and "search" in the ad text.

Answer 146

Use at least five keywords from the ad group directly in the ad text.

Answer 147

Include no more than one ad text per ad group.

Answer 148

Enhanced CPC.

Answer 149

Ad Extensions.

Answer 150

Advanced Ad Scheduling.

Answer 151

Separate Display Network Bids.

Answer 152

Invite new users to share accounts.

Answer 153

Find Relevant ads on Google Partners sites.

Answer 154

Make live edits to multiple accounts simultaneously.

Answer 155

Access multiple accounts offline.

Answer 156

Search the account for keywords with high average cost-per-click (CPC) bids.

Answer 157

Select the two metrics in "Graph options" on the Campaigns tab.

Answer 158

Filter all keywords with an average position greater than three.

Answer 159

Run an impression share report and select to display the two metrics.

Answer 160

Ad Preview Tool

Answer 161

AdWords API Sandbox

Answer 162

Keywords Planner

Answer 163

AdWords API Tokens

Answer 164

Ad-groups or campaigns that should be paused.

Answer 165

New keywords ideas for a campaign

Answer 166

Potential new placements to target on the Google Display Network.

Answer 167

Keywords with low Quality Score

Answer 168

To that user based on IP (Internet Protocol) address.

Answer 169

Targeting to areas surrounding the city of Seattle

Answer 170

That have included "Seattle" as an exact match in keywords lists.

Answer 171

Targeted to Seattle, regardless of the user's location as long as they are in the US.

Answer 172

Look at click patterns over time and rule out legitimate reasons for increased activity.

Answer 173

Submit an invalid clicks report to the Google AdWords team.

Answer 174

Submit new ad text variations for review.

Answer 175

Pause the affected campaign until an invalid clicks investigation is complete.

Answer 176

Are only available at the account level.

Answer 177

Are available for both Search and Display Network campaigns.

Answer 178

Summarize impression share statistics for all keywords currently set to exact match.

Answer 179

Calculate impression share as if all keywords were set to exact match.

	Erstellt von joshmartin.dms vor mehr als 9 Jahre

Nächster

Adwords Search Advertsing - Practice Exam

Beschreibung

Zusammenfassung der Ressource

Frage 1

Frage 2

Frage 3

Frage 4

Frage 5

Frage 6

Frage 7

Frage 8

Frage 9

Frage 10

Frage 11

Frage 12

Frage 13

Frage 14

Frage 15

Frage 16

Frage 17

Frage 18

Frage 19

Frage 20

Frage 21

Frage 22

Frage 23

Frage 24

Frage 25

Frage 26

Frage 27

Frage 28

Frage 29

Frage 30

Frage 31

Frage 32

Frage 33

Frage 34

Frage 35

Frage 36

Frage 37

Frage 38

Frage 39

Frage 40

Frage 41

Frage 42

Frage 43

Frage 44

Frage 45

ähnlicher Inhalt