3341222
Frage 1
Frage
Which activity is a central aspect of the definition of marketing?
Antworten
-
Manufacturing
-
Outsourcing
-
The exchange process
-
Selling
Frage 2
Frage
During the production era of marketing,
Antworten
-
businesses increase supply to keep up with demand.
-
research becomes necessary to determine consumer desires and needs.
-
consumer research and analysis are integrated into all efforts.
-
business manufactures and sells products without first determining consumer desires.
Frage 3
Frage
The current era is known as the
Antworten
-
Internet era.
-
marketing company era.
-
post-industrial era.
-
sales era.
Frage 4
Frage
A value-based philosophy is a key component of
Antworten
-
barter.
-
a selling philosophy.
-
mass marketing.
-
the marketing concept.
Frage 5
Frage
A consumer orientation does not usually focus on
Antworten
-
market needs.
-
production capability.
-
planning.
-
goals.
Frage 6
Frage
Although the marketing concept enables an organization to analyze, maximize, and satisfy consumer demand, it should be realized that the concept
Antworten
-
is only a theory.
-
does not apply to nonprofit organizations.
-
is only a guide to planning.
-
is unnecessary in a competitive marketplace.
Frage 7
Frage
The last step for a firm that practices a marketing philosophy is
Antworten
-
feedback.
-
consumption.
-
consumer satisfaction.
-
relationship marketing.
Frage 8
Frage
Customer service activities are
Antworten
-
unidentifiable, but relatively tangible.
-
unimportant to consumers.
-
identifiable, but relatively intangible.
-
unrelated to the success of goods and services.
Frage 9
Frage
Workers can “break the rules” to honor customer requests with
Antworten
-
motivated marketing.
-
employee empowerment.
-
a selling philosophy.
-
power selling.
Frage 10
Frage
Which statement is incorrect?
Antworten
-
Customer service has a large effect on customer satisfaction.
-
Consumers today have many mechanisms by which to complain.
-
Consumers today are more satisfied with customer service than ever before.
-
Employee empowerment often leads to greater customer satisfaction.
Frage 11
Frage
The degree to which there is a match between customer expectations and the actual performance of a good or service is known as
Antworten
-
customer service.
-
consumer marketing.
-
marketing functionality.
-
customer satisfaction.
Frage 12
Frage
Which statement about relationship marketing is correct?
Antworten
-
It places an emphasis on customer loyalty.
-
It is short-run oriented.
-
It cannot be conducted with final consumers.
-
It is not a good policy for nonprofit organizations.
Frage 13
Frage
According to some estimates, marketing costs can be as high as what percentage of a firm’s sales?
Antworten
-
10 percent
-
20 percent
-
40 percent
-
50 percent
Frage 14
Frage
Basic marketing functions
Antworten
-
can be eliminated in most situations.
-
are usually performed by one party.
-
can be organized with only direct marketing.
-
can be shifted and shared.
Frage 15
Frage
Marketing directly to customers would often require a company to
Antworten
-
seek a marketing specialist.
-
make or sell complementary products.
-
eliminate many marketing functions.
-
share distribution of high-volume sales items.
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.