Marketing segmentation

Beschreibung

Business Studies (Marketing) Quiz am Marketing segmentation, erstellt von shaycrystal4 am 12/11/2013.
shaycrystal4
Quiz von shaycrystal4, aktualisiert more than 1 year ago
shaycrystal4
Erstellt von shaycrystal4 vor etwa 11 Jahre
65
2

Zusammenfassung der Ressource

Frage 1

Frage
four important points of differentiation
Antworten
  • customer service, price, quality, social and ethical issues
  • price, environmental concerns, convenience, customer service
  • customer service, convenience, environmental concerns, social and ethical issues

Frage 2

Frage
What is market segmentation?
Antworten
  • Segmenting markets
  • Separating markets in to groups, to target specific characteristics with the best suited advertisements possible.
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