BA310 -- Midterm 1 Practice

The Boston Consulting Group growth-share matrix classifies four types of Strategic Business Units (SBU's). They are ___, ___, ___, and ___.

Which of the following involves adapting a firm to take advantage of opportunities in its constantly changing environment?

Which of the following is a useful tool for identifying growth opportunities?

Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

All of the groups within a company are called the ___.

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Despite the data glut that marketing managers receive, they frequently complain that they lack ___.

Which step in the four-step marketing research process has been left out of the following list: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

___ is never simple, yet understanding it is the essential task of marketing management.

Marketing stimuli consist of the four Ps. Which is NOT one of these?

Opinion leaders are sometimes referred to as ___.

The starting point of understanding a consumer's response to various marketing efforts is the ___ of a buyer's behavior?