MARKETING CH 3: Analyzing the Marketing Environment

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following?

Which is now the largest generation alive in the United​ States?

The first generation to come of age in a world filled with​ computers, mobile​ phones, and online social​ media, ________​ embrace(s) technology as a way of life.

Americans are a mobile​ people, with about 9 percent of all U.S. residents moving each year. Which population trend does this​ describe?

Which environment shows trends including shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention?

Wonders such as​ smartphones, driverless​ cars, and antibiotics can be attributed to which marketing​ environment?

Environmental sustainability means​ ________.

The​ ________ environment consists of institutions and other forces that affect a​ society's basic​ values, perceptions,​ preferences, and behaviors.

To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing?

Which statement regarding cultural values is​ true?

Which of the following is NOT one of the components of a​ company's microenvironment?

Which of the following is NOT one of the forces in a​ company's macroenvironment that shape opportunities and pose threats to the​ company?

The​ company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Which is NOT one of the major actors in the​ microenvironment?

In terms of the​ microenvironment, any group that has an actual or potential interest in or impact on an​ organization's ability to achieve its objectives is called a​ ________.

Which of the following statements is correct regarding generational​ marketing?

One recent trend in the​ ________ is that rather than reverting to their old​ free-spending ways, Americans are retaining an enthusiasm for frugality.

​Age, race,​ gender, and other statistics are part of a​ company's ________ environment.

Marketers keep a close eye on demographic trends and developments in their markets. They analyze​ ________.

The demographic environment is of major interest to marketers because it involves​ ________.

The wealthiest generation in U.S. history​ is/are ________.

Major economic variables include​ ________.

Which of the following is an important trend in the natural environment of which marketers should be​ aware?

The IoT is part of which external marketing​ environment?

Being environmentally sustainable​ ________.

Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural​ environment, which include​ ________.

Which of the following is true regarding the technological​ environment?

Changes in the​ ___________ have focused greater emphasis on ethics and socially responsible actions.

Which of the following is NOT a recent shift in secondary U.S. cultural​ values?

3.4Explain the key changes in the political and cultural environments. Question 3, Study Plan 3.4.1 2 correct Points: 0 of 1 Question list Question 1 Question 2 Legislation affecting business around the world has increased steadily over the years within the political environment. The increased legislation has been enacted in three primary​ areas, including​ ________.

Companies that proactively take stands on​ social, political, and environmental issues are engaging in​ ________.

The cultural environment consists of​ ________ that affect a​ society's values,​ perceptions, preferences, and behaviors.

Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in​ people's views of themselves and​ others, as well as in their views of​ ________.

What advice would you give a firm about how to respond to the changing marketing​ environment?

Firms that develop strategies to change the​ environment, instead of assuming that strategic options are bounded by the current​ environment, are being​ _______.

A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of​ unfounded, negative chatter about their​ product?

Many companies see the marketing environment as uncontrollable. They​ ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.

Some companies do not see the marketing environment as uncontrollable. They take a​ ________ stance toward the marketing environment and develop strategies to​ ________ the environment.

Rather than simply watching and responding to environmental​ events, aggressive firms can be proactive by​ ________.