MARKETING CH 6: Customer Value-Driven Marketing Strategy: Creating

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as​ __________.

Through its mobile Whopper Detour​ promotion, Burger King offered discounted Whoppers to people close to a competing​ McDonald's restaurant. This is an example of which of the​ following?

​H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on​ ________ variables.

User​ status, usage​ rate, and loyalty status are examples of which type of segmentation​ variable?

The type of segmentation that forms segments of consumers who have similar needs and buying behaviors even though they are located in different countries is known as​ _________.

The type of segment characteristic in which the​ size, purchasing​ power, and profiles of the segments can be quantified is known as​ __________.

In 2015 Target eliminated its​ "pink" and​ "blue" aisles, and it now sells lines such as a collection of​ back-to-school clothing,​ accessories, backpacks, and bedding that appeals to both boys and girls. This is an example of which type of​ marketing?

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation.

When a company engages in​ ________marketing it ignores market segment differences and targets the whole market with one offer.

Which type of​ market-coverage strategy involves targeting several market segments and designing separate offers for​ each?

Which value proposition offers not only higher​ quality, but also confers prestige upon the​ buyer?

Amazon is now promising​ same-day pick-up of goods as well as local secure​ pick-up points. What point of differentiation is​ this?

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _______

What is market​ segmentation?

____ involves differentiating a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

​________ is the act of dividing a market into distinct groups of buyers who have different​ needs, characteristics, or behaviors and who might require separate marketing strategies or mixes.

Once segments have been​ identified, market​ ________ evaluates each​ segment's attractiveness and selects one or more to serve.

In addition to segmentation and​ targeting, there are two other major steps in designing a customer​ value-driven market​ strategy: ________ seeks to create superior customer value in the mind of the​ consumer, and​ ________ seeks to firmly place the market offering in the minds of target customers.

What are the four major steps in designing a customer​ value-driven marketing​ strategy, in the correct​ sequence?

Major variables used to segment consumer markets include which of the​ following?

Which of the following describes the variables that marketers use to segment business markets that differ from the variables used to segment consumer​ markets?

There are four major variables that might be used in segmenting consumer markets. Those major variables are​ ________ variables.

The explosion in the​ men's personal care​ industry, with many cosmetics brands now successfully marketing​ men's lines is an example of​ ________ segmentation.

Although business marketers use many of the same variables to segment their​ markets, they also use some additional​ variables, which include all of the following EXCEPT​ ________.

When effective programs can be designed for attracting and serving market​ segments, these segments are​ ________.

To target the best market​ segments, the company first evaluates various factors related to market attractiveness. Of the​ following, which is NOT one of those​ factors?

In which targeting strategy does a firm go after a large share of one or a few smaller​ segments?

To determine which market segments to target and​ serve, the company first evaluates which of the following for each​ segment?

One important consideration in using a differentiated targeting strategy is that​ _______.

Firms with limited resources often target a market niche that is either ignored or unimportant to larger firms. This represents​ a(n) _______ strategy.

Which factor would make a target segment more​ attractive?

Which of the following is NOT one of the specific ways in which companies can differentiate their market​ offerings?

The​ _____________ is a​ brand's full positioning or the full mix of benefits on which the brand is positioned.

Once a company has decided which segments to​ enter, it must decide on its​ ________ strategy.

Which type of positioning involves providing the most upscale product or service and charging a higher price to cover the higher​ costs?

The full positioning of a brand is called the​ brand's ________, which is the full mix of benefits on which a brand is differentiated and positioned.

What are perceptual positioning maps used​ for?