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SEO Quiz

Beschreibung

SEO Quiz for the Mindshare SEO team
graham.ridley
Quiz von graham.ridley, aktualisiert more than 1 year ago
graham.ridley
Erstellt von graham.ridley vor fast 9 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
When was the Google Penguin algorithm update first announced?
Antworten
  • February 2011
  • April 2011
  • February 2012
  • April 2012

Frage 2

Frage
What is this: Text exists on the page but it's too small for a user to see.
Antworten
  • Cloaking
  • Page rank sculpting
  • Hidden text
  • Keyword stuffing

Frage 3

Frage
What is the correct process to remove a page from the index?
Antworten
  • Block the URL in Robots.txt
  • Use the NOINDEX tag on the page
  • Use the NOINDEX tag on the page then place the URL in the Robots.txt
  • Use the NOINDEX tag on the page then instruct Google to crawl the page using 'Fetch as Google' tool

Frage 4

Frage
Which of the following is a type of web server?
Antworten
  • IIS
  • IHS
  • Apache
  • All of the above

Frage 5

Frage
What is keyword stuffing?
Antworten
  • When a keyword is mentioned more than 3% in a body of text
  • When a keyword is mentioned less than 3% in a body of text
  • When a keyword is mentioned too many times it looks unnatural
  • When a keyword isn't mentioned at all

Frage 6

Frage
What does a canonical tag do?
Antworten
  • Gives a ranking boost to the page
  • Tells Google not to index the page
  • Used to prevent duplicate content
  • Used as a way to flow link equity throughout the site

Frage 7

Frage
What algorithm update was announced prior to being launched?
Antworten
  • Caffeine
  • Penguin
  • Panda
  • Mobile-Friendly

Frage 8

Frage
When implementing infinite scroll what tags should be used?
Antworten
  • Pagination tags
  • Pagination and canonical tags
  • Pagination, noindex and canonical tags
  • Pagination, noindex, canonical and alternate tags

Frage 9

Frage
In the following attribute: hreflang="en-US" "en" is the _____ and "US" is the _____.
Antworten
  • alternate, language
  • language, region
  • United States, English
  • region, language

Frage 10

Frage
Which HTTP status code is best to serve when your site is down for maintenance?
Antworten
  • 200
  • 404
  • 500
  • 503

Frage 11

Frage
Google's Panda update was also known as the ______ update.
Antworten
  • Vince
  • Caffeine
  • Farmer
  • Link

Frage 12

Frage
Which Google update was closely associated with speed, faster indexing and fresher web results?
Antworten
  • Caffeine
  • Vince
  • Venice
  • HTTPs

Frage 13

Frage
If the robots <META> tag is missing, the default is:
Antworten
  • NOINDEX, FOLLOW
  • INDEX, FOLLOW
  • NOINDEX, NOFOLLOW
  • INDEX,NOFOLLOW

Frage 14

Frage
In the following URL: http://test.legalandgeneral.com/category/keyword?id=123#top "test" represents the ____ and "com" is the _____
Antworten
  • Top-Level Domain, Protocol
  • Subfolder, Top-Level Domain
  • Root Domain, Subdomain
  • Subdomain, Top-Level Domain

Frage 15

Frage
Omniture is a suite of products and not just one, what is the main analytics tool called?
Antworten
  • Discover
  • Analytics
  • Recommendations
  • Test and Learn

Frage 16

Frage
I am a script that redirects bots to see something different to a user; what am I?
Antworten
  • Cloaking
  • Hidden text
  • Mobile friendly implementation
  • None of the above

Frage 17

Frage
How long should a title tag be?
Antworten
  • 512 pixels, around 70 characters
  • 512 pixels, around 55 characters
  • 1024 pixels, around 70 characters
  • 1024 pixels, around 55 characters

Frage 18

Frage
Is the META description a ranking factor?
Antworten
  • Yes, it has been proven to show a 20% visibility increase.
  • Yes, it has been proven to show a 10% visibility increase.
  • No
  • None of the above

Frage 19

Frage
The minimum REQUIRED tags in an XML sitemap include:
Antworten
  • urlset, url
  • url, loc
  • url, loc, urlset
  • urlset, loc

Frage 20

Frage
rel="canonical" can be used to point to content on a different domain.
Antworten
  • True
  • False

Frage 21

Frage
What does ROI stand for?
Antworten
  • Return on Interest
  • Return on Investment
  • Return on Indices
  • Rise on Investment

Frage 22

Frage
What word in the following sentence would be targeted by Google Hummingbird: What is the best place to find and eat Chicago deep dish style pizza?
Antworten
  • best
  • Chicago
  • place
  • eat

Frage 23

Frage
What is a sitemap index file used for?
Antworten
  • To list all URLs in all sitemaps
  • It's the same as a sitemap file but with more fields
  • To reference all sitemaps
  • For hreflang targeting

Frage 24

Frage
What does EMD stand for?
Antworten
  • Extra Match Domain
  • Exact Match DNS
  • Equal Match Domain
  • Exact Match Domain

Frage 25

Frage
Which of the following ISN'T used for Black Hat tactics?
Antworten
  • Build My Rank
  • Authority Link Network
  • Xrumer
  • Xenu Link Slueth

Frage 26

Frage
What's wrong with the following code? <link href="http://www.mindshareworld.com" meta="canonical" />
Antworten
  • The / at the end shouldn't be there
  • rel and the URL are the wrong way round
  • href should be an "a"
  • meta should be rel

Frage 27

Frage
What is wrong with the following piece of code: <link href="http://www.landrover.co.uk/vehicles/range-rover/hybrid.html" hreflang="en_GB" rel="alternate" />
Antworten
  • en_GB should be en-GB
  • en_GB should be en_UK
  • rel should be a meta
  • link should be a meta

Frage 28

Frage
What response code should be served if a page will never exist again?
Antworten
  • 404
  • 410
  • 415
  • 403

Frage 29

Frage
When is using rel="nofollow" NOT appropriate?
Antworten
  • Footer links
  • Press releases with optimised anchor text
  • Untrusted content
  • None of the answers listed

Frage 30

Frage
How many URLs are typically accepted in an XML sitemap?
Antworten
  • 30,000
  • 40,000
  • 50,000
  • 60,000

Frage 31

Frage
If you have a page at www.example.com/page1, which of the following robots.txt directives prevents search spiders from crawling the URL?
Antworten
  • Allow: /
  • Disallow: page1
  • Disallow:
  • page1 : Disallow

Frage 32

Frage
What link format is used to fight blog comment spam?
Antworten
  • dofollow
  • nofollow
  • canonical
  • noindex

Frage 33

Frage
Which type of mobile setup does this refer to: "URLs are the same for desktop and mobile sites. HTML and CSS is different depending on the user's device"
Antworten
  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs
  • None of the above

Frage 34

Frage
What is dwell time?
Antworten
  • Average time-on-site
  • Bounce Rate
  • Time between clicking on a search result then returning back to the SERPs
  • None of the above

Frage 35

Frage
Which of the following are Search Engines? (Tick all that apply)
Antworten
  • Fedora
  • Baidu
  • DuckDuckGo
  • Yandex
  • Naver
  • Kooboo
  • Seznam

Frage 36

Frage
Which JavaScript library replaced the ga.js library for Google Analytics?
Antworten
  • analytics.js
  • urchin.js
  • gap.js
  • s_code.js

Frage 37

Frage
By default, how long does a session last in Google Analytics, without any activity?
Antworten
  • 12 hours
  • 6 months
  • 24 hours
  • 30 minutes

Frage 38

Frage
When using custom campaign variables for Google Analaytics, which parameters are required? (Tick all that apply)
Antworten
  • Campaign Source (utm_source)
  • Campaign Medium (utm_medium)
  • Campaign Term (utm_term)
  • Campaign Content (utm_content)
  • Campaign Name (utm_campaign)

Frage 39

Frage
What is Negative SEO?
Antworten
  • The practice of attacking a competitor's site with techniques designed to decrease its rankings
  • The use of Black Hat SEO techniques
  • The practice of causing a web page to rank highly in Google for unrelated or off-topic search terms
  • A natural decrease in SEO rankings

Frage 40

Frage
Which of the following isn't an analytics platform?
Antworten
  • Google Analytics
  • Adobe Analytics
  • Webtrends
  • Piwik
  • Webalyser

Frage 41

Frage
Which of these is a genuine Google user agent? (Tick all that apply)
Antworten
  • Googlebot
  • Googlebot-News
  • Googlebot-Image
  • Googlebot-Video
  • Googlebot-Mobile

Frage 42

Frage
Which of the following are vocabularies for structured data? (Tick all that apply)
Antworten
  • Schema.org
  • Microformats
  • Data-Vocabulary.org
  • JSON-LD
  • Microdata

Frage 43

Frage
What is the main SEO benefit of implementing structured data on a web page?
Antworten
  • Structured data allows users to better understand the content on the page
  • There is no SEO benefit
  • Implementing structured data can result in a slight ranking boost
  • Some of this data can be used to create and display rich snippets within search results

Frage 44

Frage
In the following code: <meta BLANK="og:url" What should be in place of BLANK?
Antworten
  • name
  • property
  • content
  • rel

Frage 45

Frage
In the following code: <meta BLANK="twitter:card" What should be in place of BLANK?
Antworten
  • property
  • name
  • content
  • rel

Frage 46

Frage
What is Accelerated Mobile Pages (AMP)?
Antworten
  • A project aimed at improving the mobile web experience
  • A best practice guide for mobile websites
  • A suite of tools from Google especially for mobile websites
  • A stripped down version of Java code that can help to improve the load speed of pages on mobile

Frage 47

Frage
Which of the following are CMS platforms? (Tick all that apply)
Antworten
  • WordPress
  • Drupal
  • Joomla
  • Magento
  • CQ5/Experience Manager
  • Umbraco
  • Azure

Frage 48

Frage
What would you search in Google if you wanted to find all of the English pages on Wikipedia that talk about the Ford Focus?
Antworten
  • allintext:ford focus +site:en.wikipedia.com
  • allintext:ford +allintext:focus +site:en.wikipedia.com
  • ford focus +site:en.wikipedia.com
  • ford +focus +site:en.wikipedia.com

Frage 49

Frage
Which advanced search operator would you use in Google to view the Google cached version of a web page?
Antworten
  • cache:
  • googlecache:
  • webcache:
  • view-source:

Frage 50

Frage
Which advanced search operator would give you a quick/rough idea of the number of indexed pages for a site?
Antworten
  • site:
  • info:
  • index:
  • google:
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