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Marketing

Beschreibung

Masters Degree MBA Quiz am Marketing, erstellt von Clair Hat am 08/01/2016.
Clair Hat
Quiz von Clair Hat, aktualisiert more than 1 year ago
Clair Hat
Erstellt von Clair Hat vor fast 9 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Antworten
  • Marketing
  • Production
  • Supply
  • Logistics

Frage 2

Frage
Which of the following elements get marketed?
Antworten
  • Goods
  • Services
  • Information
  • All of the options

Frage 3

Frage
__________________ means the form that a human need takes as shaped by culture and individual personality.
Antworten
  • Demand
  • Satisfaction
  • Want
  • Values

Frage 4

Frage
A ___________________________ markets the work it does or the cause it supports, instead of a product or service.
Antworten
  • Profit Organisation
  • Non-profit Organisation
  • Public Limited Company
  • Private Limited Company

Frage 5

Frage
Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?
Antworten
  • Promotion
  • Product
  • Place
  • Price

Frage 6

Frage
The Marketing Mix - 'Place' - puts emphasis on which of the following examples?
Antworten
  • Luxury Motor Vehicles, Tailor-made holidays
  • Convenience Stores, Coffee Shops
  • Soap Powders, Furniture Retailers
  • Discount Supermarkets, Low cost airlines

Frage 7

Frage
Metal, wood, and hard plastics are examples of _____________________________
Antworten
  • Perishable goods
  • Non-durable goods
  • Durable goods
  • Intangible goods

Frage 8

Frage
Select the example showing Owned Goods services.
Antworten
  • Leasing auto, hotel room, office space, wedding items
  • Personal advice, tutor, legal, accounting
  • Consultancy services
  • Auto or computer repairs, lawn care, home care

Frage 9

Frage
Enduring and complex relation exists in ____________________
Antworten
  • B2B
  • B2C
  • MLM
  • Selling through intermediaries

Frage 10

Frage
Which of the following is a Micro-environmental factor?
Antworten
  • Demographic
  • Supplier
  • Economic
  • Political

Frage 11

Frage
_________________ possess the nature of Positive and External , under SWOT Analysis.
Antworten
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Frage 12

Frage
Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?
Antworten
  • Supplier
  • Government
  • Logistics Company
  • Retailer

Frage 13

Frage
_________________ is not an Intermediaries type.
Antworten
  • Manufacturer
  • Resellers
  • Physical distribution firms
  • Marketing services agencies

Frage 14

Frage
Direct Competitors are defined as _________________________________________.
Antworten
  • Services or products that may appear at some point in the future, either as direct or indirect competitors.
  • Businesses that offer similar services and products to you.
  • No matter what kind of business you are in, you are trying to sell something to someone.
  • Alternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.

Frage 15

Frage
Find the Secondary Stakeholder from the following:
Antworten
  • Shareholders (Owners)
  • Employees
  • Regulatory Bodies
  • Customers

Frage 16

Frage
_______________________ consists of factors that affect consumer purchasing power and spending patterns.
Antworten
  • Political analysis
  • Socio-cultural analysis
  • Legal analysis
  • Economic analysis

Frage 17

Frage
________________________ is not a factor impacting the Natural environment.
Antworten
  • Surplus of raw materials
  • Increased pollution
  • Increased government intervention
  • Environmentally sustainable strategies

Frage 18

Frage
_________________________________ is a Stage 1 of Marketing Planning Process.
Antworten
  • Conduct a marketing audit.
  • Analyse and understand the corporate mission and objectives.
  • Develop marketing objectives.
  • Develop marketing strategies.

Frage 19

Frage
Which of the following is a 'pre-final' Phase of the Marketing Planning Process?
Antworten
  • Where are we now?
  • Where could we be?
  • How do we get there?
  • Are we getting there?

Frage 20

Frage
_______________________ is a strategy of a Marketing Audit.
Antworten
  • Build core competencies
  • Add customer value
  • Use the 4 P's to satisfy customer wants and needs
  • Use tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model

Frage 21

Frage
_______________ is a map to adding customer value (and getting value for the customer).
Antworten
  • Marketing Plan
  • Strategic Plan
  • Production Plan
  • Corporate Strategies

Frage 22

Frage
Corporate Strategy focuses on _____________________________.
Antworten
  • Creating customer value
  • Creating shareholders value
  • Creating suppliers value
  • Creating employees value

Frage 23

Frage
Implementing and executing the strategy is _____________________ of a corporate strategy development process.
Antworten
  • Phase 2
  • Phase 3
  • Phase 4
  • Phase 5

Frage 24

Frage
A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.
Antworten
  • Business Value
  • Strategic Vision
  • Business Goal
  • Business Mission

Frage 25

Frage
Nike's business mission is _____________________
Antworten
  • To bring innovation and inspiration to every athlete in the world.
  • To help people be healthy.
  • To have our product in every home in the United States.
  • To help people enjoy life, or offer an affordable solution to health care.

Frage 26

Frage
A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.
Antworten
  • Service organisation
  • Strategic Business Unit (SBU)
  • Private organisation
  • NGO

Frage 27

Frage
_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.
Antworten
  • SWOT Matrix
  • PESTLE
  • BCG Matrix
  • TOWS Matrix

Frage 28

Frage
Under Portfolio Analysis tool, relative market share determines ___________________
Antworten
  • How quickly an industry or market is growing
  • Will we invest more in it?
  • Market strength
  • How big is our company compared to the competition?

Frage 29

Frage
Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________
Antworten
  • Cow
  • Star
  • Question marl
  • Dog

Frage 30

Frage
GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength
Antworten
  • Competition
  • Market Attractiveness
  • Sociopolitical
  • Financial & Economic

Frage 31

Frage
Micro-environmental analysis is done by using ____________________________.
Antworten
  • PEST analysis
  • SWOT analysis
  • Porter's Five Forces Model
  • BCG Matrix

Frage 32

Frage
Evolution of keypad phones to smart phones is an example of ________________________
Antworten
  • Bargaining power of suppliers
  • Threat of substitute products
  • Bargaining power of buyers
  • Threat of new entrants

Frage 33

Frage
Under Ansoff's Matrix, Diversification means _________________________.
Antworten
  • Developing new products for new markets.
  • Pushing existing products in their current market segments.
  • Developing new markets for existing products.
  • Developing new products for the existing markets.

Frage 34

Frage
In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.
Antworten
  • Goal setting
  • Creating the marketing strategy
  • Analysing the current situation
  • Allocating marketing resources and monitoring

Frage 35

Frage
Which of the following is not a basic activity of a marketer?
Antworten
  • Market Segmentation
  • Target Marketing
  • Marketing Audit
  • Market Positioning

Frage 36

Frage
Target Marketing is to _______________________________
Antworten
  • Identify bases for segmenting the market
  • Develop positioning for target segments
  • Develop a marketing mix for each segment
  • Develop measure of segment attractiveness

Frage 37

Frage
In the construction engineering consultancy market - National government pursuing __________________
Antworten
  • Infrastructure projects worth billions of Dirhams
  • Residential developments worth millions of Dirham
  • Modifications worth thousands of Dirham
  • None of the options mentioned

Frage 38

Frage
In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________
Antworten
  • Geographic
  • Demographic
  • Psychographic
  • Behavioural

Frage 39

Frage
____________________ belongs to a situational factor for segmenting business markets.
Antworten
  • Location
  • Technology
  • Urgency
  • Loyalty

Frage 40

Frage
ADAMS Principle - in this "M" stands for ____________________
Antworten
  • Manageable
  • Monitoring
  • Micro-Environment
  • Measurable

Frage 41

Frage
Too much segmentation will lead to ___________________
Antworten
  • Higher expense
  • Customers getting confused
  • Not all segments need to be distinguished
  • All of the answers

Frage 42

Frage
Rolls Royce is an example of ___________________ strategy
Antworten
  • Selectively specialise in a number of segments
  • Concentrate on a single segment
  • Offer full market coverage
  • Specialise in certain products that have value for multiple segments

Frage 43

Frage
Positioning is defined as ______________________________________
Antworten
  • The process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.
  • Represents an effort to identify and categorise groups of customers and countries according to common characteristics.
  • Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.
  • It is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.

Frage 44

Frage
Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"
Antworten
  • Product
  • Price
  • Place
  • Promotion

Frage 45

Frage
SMART - stands for ___________________________________
Antworten
  • Special, Motivating, Attractive, Rare, Timely
  • Specific, Measurable, Accessible, Responsible, Targeting
  • Special, Marketing, Attributable, Riskless, Targeting
  • Specific, Measurable, Achievable, Realistic, Timely

Frage 46

Frage
Marketing Research planning starts with _______________________
Antworten
  • Define the marketing research problem and obectives
  • Look at the range of existing (secondary) data
  • Identify how to gather additional (primary) data
  • Analyse the data

Frage 47

Frage
Census data is an example of __________________________
Antworten
  • Primary data
  • Secondary data
  • Continuous data
  • Nominal data

Frage 48

Frage
Which of the following is not a Primary data source?
Antworten
  • Surveys
  • Focus Groups
  • Competitor Intelligence
  • In-Depth Interviews

Frage 49

Frage
Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.
Antworten
  • Personal
  • Social
  • Cultural
  • Psychological

Frage 50

Frage
According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.
Antworten
  • Dissonance reducing buying behaviour
  • Habitual buying behaviour
  • Complex buying behaviour
  • Variety seeking buying behaviour

Frage 51

Frage
Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?
Antworten
  • Initiators
  • Gatekeepers
  • Influencers
  • Deciders

Frage 52

Frage
________________ endorse the decision (made by the decider) and authorise the buyer to make payment.
Antworten
  • User(s)
  • Buyer(s)
  • Approver(s)
  • Gatekeeper(s)

Frage 53

Frage
Under three product levels, augmented products own the additional benefit of ___________________
Antworten
  • Brand name
  • Quality level
  • Packing
  • Warranty

Frage 54

Frage
Taxi services is an example of ______________________ service issue.
Antworten
  • Intangibility
  • Inseparability
  • Variability
  • Perishability

Frage 55

Frage
Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?
Antworten
  • Decline
  • Maturity
  • Development
  • Growth

Frage 56

Frage
Google Glass is an example of which stage of the product life cycle?
Antworten
  • Introduction
  • Growth
  • Maturity
  • Decline

Frage 57

Frage
In marketing, the term 'product' refers to _________________
Antworten
  • Intangible items that cannot be seen, tasted or touched
  • Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
  • Is limited in meaning to goods, services and ideas only.
  • Never refers to such things as package design, brand name, or warranty

Frage 58

Frage
A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:
Antworten
  • Diffusion
  • Innovation
  • Market Testing
  • Branding
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