4989228
Beschreibung
Quiz von Jojo Karen, aktualisiert more than 1 year ago
|
|
Erstellt von Jojo Karen
vor mehr als 8 Jahre
|
|
Frage 1
Frage
Which of the following can negatively impact a site's ranking in search results?
Antworten
-
Excessive link exchanging
-
Static content
-
Using automated programs or services to create links to your site
-
Contact Us Page
Frage 2
Frage
Why has web marketing become a popular form of marketing?
Antworten
-
It is much cheaper and often more effective
-
Television advertising is being offered less
-
It is easier than traditional marketing
-
It has been heavily advertised
Frage 3
Frage
Which 3 industries are the largest users of affiliate marketing?
Antworten
-
Prescription drugs, electronics, child products
-
Gambling, adult, retail
-
Retail outlets, bakeries, beverage
-
Computer equipment, auto manufacturers, construction
Frage 4
Frage
Which of the following would NOT be effective in headline writing?
Antworten
-
Using words that draw attention
-
Using words that people may search for
-
Using small words which take up space and do not add value
-
Using words such as "new, exciting, special offer"
Frage 5
Frage
Why would a firm employ guerilla web marketing?
Antworten
-
It is guaranteed to work
-
It allows greater flexibility
-
It gives the firm more control over its marketing budget
-
It is unconventional and can often leave a lasting impression on potential customers
Frage 6
Frage
What is a "call to action"?
Antworten
-
Hoping the customer buys your product
-
Recruiting new employees
-
Creating a new ad campaign
-
Using verbs to encourage people to take an action
Frage 7
Frage
What are the four P's of marketing?
Antworten
-
Placement, Production, Procurement, Procedures
-
Product, Price, Placement, Promotion
-
Position, Price, Production, Premature
-
Product, Promotion, Procedures, Procurement
Frage 8
Frage
What is the best way to make internet marketing effective?
Antworten
-
Focus on one specific technique such as direct email
-
Use a myriad of methods online
-
Spend a lot of money on it
-
Use email marketing first
Frage 9
Frage
What is a double opt in process?
Antworten
-
Someone must email the firm twice to get on a list
-
Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
-
Someone must email the firm twice to get off an email list
-
Someone has to send an email confirming an online purchase
Frage 10
Frage
What is the purpose of having a special landing page for a PPC ad?
Antworten
-
It costs less if done that way
-
It gives the potential to have mixed messages on the site
-
Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
-
Customers expect it
Frage 11
Frage
Who regulates affiliate marketing?
Antworten
-
No one currently
-
SEC
-
IRS
-
Internet Affiliate Board
Frage 12
Frage
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Antworten
-
It keeps the marketing staff busy in down times
-
It impresses clients
-
A well maintained blog will help increase page rank with search engines
-
It makes the company seem larger than it is
Frage 13
Frage
What is brand strategy?
Antworten
-
Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
-
Strategy for reaching customers worldwide
-
Creating a package that catches peoples eyes
-
Creating an image that contradicts competitor's assertations
Frage 14
Frage
How do firms typically budget once positive results are seen from their internet marketing campaign?
Antworten
-
Decrease the overall budget
-
Spend more on the methods which are not producing results
-
Increase the budget and focus on those activities which are working
-
Stop marketing
Frage 15
Frage
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Antworten
-
It helps with ad placement
-
It is required
-
It helps drive affiliate sales
-
Costs of clicked links can add up quickly if not limited
Frage 16
Frage
How important is content on a site when optimizing it?
Antworten
-
Not important at all, does not factor in
-
Mildly important to keep customers happy
-
It is the only thing which creates a higher ranking in search engines
-
Very important, new content especially
Frage 17
Frage
How is the pricing model of a click determined?
Antworten
-
Standardized rate for the ad
-
Google sets the price worldwide
-
Ads always cost more in later months
-
The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
Frage 18
Frage
What is meant by "guerilla marketing"?
Antworten
-
Using resources such as time, energy and imagination rather than money to market
-
Using advertising spots which utilize gorillas to capture the audience
-
Having a large scale marketing budget
-
Using television ads instead of web ads
Frage 19
Frage
What is an "impression"?
Antworten
-
When a person buys a product from a site
-
When your ad is displayed on a page online, not necessarily clicked on
-
When an ad is clicked on
-
When an ad makes an impression on a client
Frage 20
Frage
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents. [blank_start]_____________[blank_end]
Antworten
-
10 cents
Frage 21
Frage
What is an important step early on when forming a web marketing strategy?
Antworten
-
Designing catchy ads
-
Allocating a large budget to the project
-
Identifying your customer base
-
Hiring a consulting firm
Frage 22
Frage
Why is affiliate marketing a favorable form of marketing?
Antworten
-
Nothing is paid unless there is a sale resulting from the affiliate's efforts • It guarantees increased sales
-
It guarantees increased sales
-
It is complex so not many people utilize it
Frage 23
Frage
What is one advantage to using a purchased email list?
Antworten
-
Large quantity of email addresses and markets otherwise not reached
-
The bounce rate is very low
-
It is targeted at your potential customers
Frage 24
Frage
How do listeners decide what is a worthwhile podcast to continually listen to?
Antworten
-
High quality audio and high quality content
-
Broad based podcasts with no general direction
-
Having several hosts and a myriad of topics
Frage 25
Frage
What is a site index?
Antworten
-
A page which has a linkable outline of all of the pages on a website
-
A site with special deals for purchasers
-
A special ranking with search engines
Frage 26
Frage
What is a trackback?
Antworten
-
Same as a trademark
-
A method of notification that somebody links to document/html
-
When someone goes to your site because of your podcast
-
A count of how many downloads your podcast has
Frage 27
Frage
What is A/B testing?
Antworten
-
Testing 2 products to see which is safer
-
Using 2 versions of an ad, measuring results to see which one is more effective
-
Testing 2 products to see which one sells more
-
Using 2 versions of an ad to see which one has less bounce rate
Frage 28
Frage
How can the signature block be used effectively?
Antworten
-
Increases the length of the email making it seem more important
-
Branding the firm and relaying information to the email recipient
-
Guarantees further marketing success
-
Expensive form of marketing
Frage 29
Frage
What is meant by "niche marketing"?
Antworten
-
Targeting a broad based group of people
-
Targeting a very specific demographic
-
Advertising on the television
-
Advertising only online
Frage 30
Frage
How is click-through rate measured in an email campaign?
Antworten
-
The number of emails which did not bounce back
-
The number of people who click on a link in the email bringing the potential customer to your site
-
The number of people who purchased a product or service from the email
-
The number of people who replied to the email
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.