5495688
Beschreibung
Quiz von catherinelee800, aktualisiert more than 1 year ago
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Erstellt von catherinelee800
vor etwa 8 Jahre
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Frage 1
Frage
The third stage of the plc is called [blank_start]maturity[blank_end] stage.
Antworten
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maturity
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decline
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saturation
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growth
Frage 2
Frage
The growth stage has the highest profit
Antworten
- True
- False
Frage 3
Frage
Which of these is not the purpose of packaging?
Antworten
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Advertising
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To provide information
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For convenience
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For sampling
Frage 4
Frage
Samples are best used at which stage of the product life cycle?
Antworten
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decline stage
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product development stage
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re-introduction of an old product
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introduction
Frage 5
Frage
Products with very short PLCs are called [blank_start]fads[blank_end].
Antworten
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fads
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norms
Frage 6
Frage
[blank_start]Segmentation[blank_end] helps producers to create a more effective marketing mix
Antworten
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Segmentation
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Marketing plan
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Niche marketing strategy
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Positioning
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