6910703
Beschreibung
Quiz von Chad Collins, aktualisiert more than 1 year ago
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Erstellt von Chad Collins
vor etwa 8 Jahre
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Frage 1
Frage
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Antworten
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Promotional mix
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Corporate accounting system
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Inventory levels
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Organization's size
Frage 2
Frage
Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
Antworten
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pricing document.
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policy guide.
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advertising tool.
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operating system.
Frage 3
Frage
Which of the following is an example of coordinating promotional activities:
Antworten
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A business advertises a product and mails free samples to consumers.
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A business develops an annual schedule for window displays.
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A famous athlete endorses a product in television and magazine ads.
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Members of the distribution channel share advertising costs.
Frage 4
Frage
A business coordinates its advertising, visual merchandising, and special events in order to
Antworten
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develop policies.
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forecast sales.
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attract customers.
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improve relations.
Frage 5
Frage
When should sport/event organizers consider hiring a promotional agency?
Antworten
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Before corporate sponsors have been secured
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If a large event, like a concert, is scheduled in many cities over time
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After a small event has established a positive reputation
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Upon hiring additional personnel to oversee promotional efforts
Frage 6
Frage
A business that uses advertised specials to attract customer interest should use store displays to __________
that interest.
Antworten
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reinforce
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overcome
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surmount
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displace
Frage 7
Frage
Which of the following might a business lose if it fails to inform its employees about the goods and services
being promoted:
Antworten
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Sales
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Image
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Basics
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Credit
Frage 8
Frage
Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
Antworten
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Spread out promotional funds
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Reach a large audience
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Maintain appearances
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Keep employees occupied
Frage 9
Frage
A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
Antworten
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Publicity
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Advertising
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Research
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Personal selling
Frage 10
Frage
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
Antworten
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Concepts
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Objectives
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Forecasts
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Techniques
Frage 11
Frage
For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
Antworten
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Radio stations are charging more.
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Suppliers want more coverage.
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Consumers want more coupons.
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Competitors are spending more.
Frage 12
Frage
A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
Antworten
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$262,500
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$255,000
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$250,000
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$265,500
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