Zusammenfassung der Ressource
Frage 1
Frage
By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
Antworten
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Creating expanded advertising opportunities
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Maximizing mass-media exposure
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Processing special orders
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Providing efficient, ongoing service
Frage 2
Frage
Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
Antworten
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Improve their brands
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Advertise their products
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Encourage vendor loyalty
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Service their sponsors