7213260
Beschreibung
Quiz von Chad Collins, aktualisiert more than 1 year ago
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Erstellt von Chad Collins
vor fast 8 Jahre
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Frage 1
Frage
Which is a question that a business should ask when evaluating the performance of its marketing plan?
Antworten
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Is it feasible to expand the business?
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Are the purchasing policies appropriate?
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Are the objectives being achieved?
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Is the record-keeping system efficient?
Frage 2
Frage
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?
Antworten
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Operating expenses
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Rate of depreciation
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Fixed costs
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Return on investment
Frage 3
Frage
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?
Antworten
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Analyze the situation
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Revise the sales forecast
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Develop a mission statement
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Blame the competition
Frage 4
Frage
When a business monitors its marketing activities, it might need to take corrective action if which situation happens?
Antworten
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Sales marginally exceed goals.
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Economic conditions change.
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Market trends remain consistent.
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Service levels are satisfactory.
Frage 5
Frage
A business that continuously monitors its marketing plan should take corrective action during which situation?
Antworten
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Output is equivalent to product demand.
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Sales objectives are met for three consecutive months.
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Performance does not meet the established standards.
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Competitors are not meeting their quotas.
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