8405000
Beschreibung
Quiz von Chad Collins, aktualisiert more than 1 year ago
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Erstellt von Chad Collins
vor mehr als 7 Jahre
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Frage 1
Frage
Which is an important benefit of a marketing plan?
Antworten
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They ensure a yearly profit.
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They develop exciting products.
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They help recruit quality employees.
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They can help obtain funding.
Frage 2
Frage
Which is an external threat that a company might identify while conducting a situation analysis?
Antworten
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Declining unemployment
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Failing interest rates
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Increasing GDP
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Raising inflation rates
Frage 3
Frage
Which should be included in the executive summary of a marketing plan?
Antworten
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A mission statement
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A description of the target market(s)
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The names and numbers of marketing team members
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A SWOT analysis chart
Frage 4
Frage
Which situation presents a business threat to a company?
Antworten
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A competitor obtains a bank loan for expansion.
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A competitor recalls a defective product.
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The government reduces interest rates.
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Sale for a specific product increases.
Frage 5
Frage
Which item might be included in the appendix of a marketing plan?
Antworten
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A mission statement
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A list of marketing objectives
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A product photograph
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A SWOT analysis chart
Frage 6
Frage
Where in a marketing plan would a business owner place the plans to communicate with its customers?
Antworten
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Marketing objectives
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Marketing strategies and programs
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Situation analysis
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Executive summary
Frage 7
Frage
A marketing plan should outline the specific activities that the business will use to perform which action?
Antworten
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Evaluate its sales policies
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Increase its buying power
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Meet the needs of its employees
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Achieve its marketing objectives
Frage 8
Frage
Which is often included in a situation analysis of a marketing plan?
Antworten
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A SWOT analysis chart
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Performance standards for implementing the plan
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A list of the proposed strategies and programs
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A list of the marketing objectives for a company
Frage 9
Frage
Which is a question that a business owner should answer about its target market while conducting a situational analysis?
Antworten
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How are our financing methods affecting the growth the company?
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What are our customers buying?
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Are we operating at peak efficiency?
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Which shipping companies are we using?
Frage 10
Frage
What section of the marketing plan includes information about expected results?
Antworten
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Appendix
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Performance and implentation
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Situation analysis
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Desired target market
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