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| Frage | Antworten |
| market segmentation | they target segments that are made of consumers with similar needs. |
| what is the difference between the market segmentation in Heinz and Rolls Royce? | Heinz: everyone Rolls Royce: the rich |
| What are the two types of market segmentation? | Geographic Segmentation country, weather, culture Demographic Segmentation age, gender, income, race, religion |
| What are the benefits of market segmentation? | increases revenue customers can be loyal(단골) can avoid 충돌구매 wider range of customers |
| what is a mass market? | lots of customers large quantities(↑profit) more competition( ↑money spent on marketing) |
| niche marketing | less competition sells to small customer group specific needs/wants |
| market segment | part of a whole market where particular customer group has similar characteristics |
| socio-economic-groups | division of people according to social class and employment status |
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