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Module 19 Measuring and delivering Marketing Performance

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Masters Marketing (Module 19 Measuring and delivering Marketing Performance) Karteikarten am Module 19 Measuring and delivering Marketing Performance, erstellt von leggolas am 07/04/2016.
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Karteikarten von leggolas, aktualisiert more than 1 year ago
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Zusammenfassung der Ressource

Frage Antworten
What are the 4Ps of marketing? Product Price Place (distribution) Promotion
What are the different ways to measure performance in marketing? Finance-based Balanced scorecard Benchmarking
What are the steps in designing a marketing metric? 1. Setting performance standards. 2.Specifying feedback. 3. Obtaining the needed feedback data. 4. Evaluating feedback data. 5. Taking corrective action.
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