7690903
Beschreibung
Karteikarten von Georgie Locke, aktualisiert more than 1 year ago
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Erstellt von Georgie Locke
vor fast 8 Jahre
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| Frage | Antworten |
| Owned Marketing Paid Marketing Earned Marketing | Owned: advertising from media ran by producer-websites Paid: Paying to advertise your film-ads Earned:using people to sell your movie-word of mouth/reviews |
| Selling Point | A feature that makes the film attractive to consumers. |
| Audience Participation in Marketing | Effective- Word of Mouth Helps promote the film Stronger opinions More engagement = more money |
| Marketing Budgets - Indies & Conglomerate | Indie movies are marketed with a very low budget,conglomerate generally are funded with a big marketing campaign. |
| Word of Mouth & Social Media | Word of mouth is the most effective form of marketing , social media provides a platform for discussions of film |
| Viral & Guerilla Marketing | Guerrilla-Unconventional and low cost way of advertising but getting maximum exposure for product Viral-Encouraging people to share information about the film |
| Franchise | Marketing a series of films to a fanbase can create a stable market EG,Marvel,Star Wars,Harry Potter. |
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