Question 2

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Question 2 of my evaluation
raindance567
Flashcards by raindance567, updated more than 1 year ago
raindance567
Created by raindance567 over 8 years ago
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My promotional package, all links together in an effective way. This is primarily down to the use of colour that Is apparent throughout all of my products, as I made sure that the overlays within my music video where bright and vibrant, similar to that of my digipak, where in the inside panels the images match the video. This is an example of my photographs matching the brightness of the music video, as I wanted the colour to match the happiness of the dancer throughout the video.
My promotional package is effective, because there is a surrounding theme of motion being showed through all of the products, whether that be the moving image of the video, or the fast shutter speed images used within the digipak and on the advertisement itself. There is still a strong connection between all three of my products that is visible for the fans and audience to pick up on. Example of the moving image, which is evident throughout all texts.
Another visual link between all three of my products, is the recurring use of my dancer. As I wanted my promotional package to have a similar theme and style to artists such a sia, who use the same dancer throughout a collection of her music videos. I wanted that effect to be present within my own work.. To symbolise this idea that my dancer is just as important as the music itself. Which is something that the fans would pick up on, as being another recurring motif within my promotional package. A close up of my dancer, to represent the idea of being the 'poster girl' of my promotional package.
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