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Module 19 Measuring and delivering Marketing Performance

Description

Masters Marketing (Module 19 Measuring and delivering Marketing Performance) Flashcards on Module 19 Measuring and delivering Marketing Performance, created by leggolas on 07/04/2016.

Flashcards by leggolas, updated more than 1 year ago

	Created by leggolas over 8 years ago

Resource summary

Question	Answer
What are the 4Ps of marketing?	Product Price Place (distribution) Promotion
What are the different ways to measure performance in marketing?	Finance-based Balanced scorecard Benchmarking
What are the steps in designing a marketing metric?	1. Setting performance standards. 2.Specifying feedback. 3. Obtaining the needed feedback data. 4. Evaluating feedback data. 5. Taking corrective action.

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