Marketing Management

Question	Answer
Marketing	Traditional refers to the performance of business activities which direct the flow of goods and services from producer to consumers Modern refers to a social process by which individual groups obtain what they need and want, through creating offerings and freely exchanging products and services of value with others
Market	Traditional refers to a place where buyers and sellers come together to exchange goods and services Modern refers to a set of actual and potential buyers of a product or service
Features of marketing	1. Need and want 2. Customer value 3. Exchange mechanism 4. Creating a market offering

Resource summary

	Created by Aayat Bhardwaj over 8 years ago