7690903
Description
Flashcards by Georgie Locke, updated more than 1 year ago
|
Created by Georgie Locke
almost 8 years ago
|
|
| Question | Answer |
| Owned Marketing Paid Marketing Earned Marketing | Owned: advertising from media ran by producer-websites Paid: Paying to advertise your film-ads Earned:using people to sell your movie-word of mouth/reviews |
| Selling Point | A feature that makes the film attractive to consumers. |
| Audience Participation in Marketing | Effective- Word of Mouth Helps promote the film Stronger opinions More engagement = more money |
| Marketing Budgets - Indies & Conglomerate | Indie movies are marketed with a very low budget,conglomerate generally are funded with a big marketing campaign. |
| Word of Mouth & Social Media | Word of mouth is the most effective form of marketing , social media provides a platform for discussions of film |
| Viral & Guerilla Marketing | Guerrilla-Unconventional and low cost way of advertising but getting maximum exposure for product Viral-Encouraging people to share information about the film |
| Franchise | Marketing a series of films to a fanbase can create a stable market EG,Marvel,Star Wars,Harry Potter. |
Want to create your own Flashcards for free with GoConqr? Learn more.