DIGITAL MARKETING SPECIALIZATION

Description

The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree. This data can then be leveraged to better target specific consumer segments and reach them through a variety of new media social platforms like Twitter, microsites, and apps.
Mak Ke
Flashcards by Mak Ke, updated more than 1 year ago
Mak Ke
Created by Mak Ke over 7 years ago
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Resource summary

Question Answer
Proliferation A rapid and often excessive spread or increase
The proliferation of digital technology gives businesses a diverse new set of tools to monitor and aggregate consumer data to an unprecedented degree. Proliferation
Ample fully sufficient or more than adequate for the purpose or needs; plentiful; enough:
He figured he would have ample opportunity to see Kennedy in the future. He figured he would have ample opportunity to see Kennedy in the future.
The pros and cons The pros and cons of something are its advantages and disadvantages, which you consider carefully so that you can make a sensible decision.
They sat for hours debating the pros and cons of setting up their own firm.
Understand and articulate the pros and cons of each for different kinds of businesses/brands.
Gain knowledge of current state-of-the-art digital marketing channel campaigns.
Be exposed to current digital advertising research and development of critical questions and answers regarding the future of digital advertising.
Learn to evaluate and optimize digital marketing plans and prove return on investment.
Module [moj-ool] A separable component, frequently one that is interchangeable with others, for assembly into units of differing size, complexity, or function.
Peer A person who is equal to another in abilities, qualifications, age, background, and social status.
Hasan had recently undergone a peer review; his fellow doctors found no fault with the care he provided.
Syllabus [sil-uh-buh s] An outline or other brief statement of the main points of a discourse, the subjects of a course of lectures, the contents of a curriculum, etc.
Etiquette [et-i-kit, -ket] the customs or rules governing behaviour regarded as correct or acceptable in social or official life
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