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Marketing strategy for food

Description

Degree Consumer behaviour Mind Map on Marketing strategy for food, created by declanrankine91 on 27/05/2013.

Mind Map by declanrankine91, updated more than 1 year ago

	Created by declanrankine91 over 11 years ago

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Resource summary

Marketing strategy for food

Food product
1. Target market
  1. Demographics
    1. Sex
    2. Income
    3. Religeon
    4. Age
    5. Gender
2. Price
  1. Low cost leader
  2. Cover cost of production
  3. Distribution cost
3. Product
  1. Taste (Tesco)
  2. Ingrediants
    1. Green
    2. Traceability
4. Regulation
  1. Ofcom
    1. Hyundi
  2. FSA
    1. Inspection
  3. International organisation of stadarisation
    1. ISO 9000 Quality control
    2. ISO 2000 Food safty
    3. ISO 26000 Risk managment
    4. ISO 31000 Sustainability
5. Promotion
  1. Advertising
  2. Branding
  3. Packaging
    1. Labeling
    2. Design
    3. Colour
6. Place
  1. Supermarkets
    1. Requirments
      1. Suppliers
      2. Health and safety ( ERS and natures way)
  2. Exporting
    1. Tarrifs
    2. Ingrediants
    3. Packaging
    4. Name ( Opel, vauchaul)

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