Place

Description

Place Mind Map on Place, created by james.bowditch on 02/09/2013.
james.bowditch
Mind Map by james.bowditch, updated more than 1 year ago
james.bowditch
Created by james.bowditch about 11 years ago
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Resource summary

Place
  1. Different Channels
    1. Wholesaling
      1. Retailing
        1. Direct Marketing
          1. Internet Marketing
            1. Vending
              1. Telephone Selling
                1. Franchising
                  1. Digital
                  2. Channel Management
                    1. Formulating a channel strategy
                      1. Designing the channel structure
                        1. Selecting Channel Members
                        2. Factors effecting channel strategy
                          1. Multiple Channels
                            1. Location of customers
                              1. Geographic/environmental
                                1. Storage, distribution, import, export costs
                                  1. Nature of goods/services
                                    1. Company Characteristics
                                      1. Competitive Characteristics
                                      2. Motivating and managing channels
                                        1. Channel Motivation
                                          1. Successful SCM
                                            1. Evaluating channel member performance
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