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187900
Place
Description
Place Mind Map on Place, created by james.bowditch on 02/09/2013.
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place
place
Mind Map by
james.bowditch
, updated more than 1 year ago
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Created by
james.bowditch
about 11 years ago
22
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Resource summary
Place
Different Channels
Wholesaling
Retailing
Direct Marketing
Internet Marketing
Vending
Telephone Selling
Franchising
Digital
Channel Management
Formulating a channel strategy
Designing the channel structure
Selecting Channel Members
Factors effecting channel strategy
Multiple Channels
Location of customers
Geographic/environmental
Storage, distribution, import, export costs
Nature of goods/services
Company Characteristics
Competitive Characteristics
Motivating and managing channels
Channel Motivation
Successful SCM
Evaluating channel member performance
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