Branding

Description

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Christopher  Lara
Mind Map by Christopher Lara, updated more than 1 year ago
Christopher  Lara
Created by Christopher Lara over 4 years ago
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Resource summary

Branding
  1. What is a Brand?
    1. brand guarantees a quality evokes an emotion instills a belong
      1. It represents up to 70 percent of its total worth
        1. It defines our identity
        2. How is it built?
          1. is built on the elements of confidence passion action security and culture
            1. A brand has strategies and thats why they are better every time
          2. What does brand share?
            1. They share information, stories, marketplace, relationships
              1. for example: YouTube, Facebook, Google, ebay
            2. What does a brand say?
              1. use me, trust me, engage me
                1. A brand needs to understand to their costumers
                  1. It comunicates by visual, verbal, and emotional language
                2. What sells brands?
                  1. They dont sell products, they sell a promise
                    1. Apple doesnt sell computers, they sell creativity
                      1. coca-cola doesnt sell drinks, they sell happines
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