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PROCESO DE DECISIÓN DE COMPRAS

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Mind Map on PROCESO DE DECISIÓN DE COMPRAS, created by Leidy suarez on 17/04/2020.

Mind Map by Leidy suarez, updated more than 1 year ago

	Created by Leidy suarez over 4 years ago

Resource summary

PROCESO DE DECISIÓN DE COMPRAS

FASES
1. DECISIÓN DE COMPRA O NO
2. BUSQUEDA DE INFORMACION
3. SENTIMIENTOS O SENSACIONES POSTERIORES A LA COMPRA
4. RECONOCIMIENTO DEL PROBLEMA
5. EVALUACIÓN DE LAS ALTERNATIVAS
INFLUIDO POR
1. VARIABLES INTERNAS
  1. MOTIVACIÓN
  2. PERCEPCIÓN
  3. EXPERIENCIA
  4. CARACTERISTICAS PERSONALES
  5. ACTITUDES
2. VARIABLES EXTERNAS
  1. ENTORNO ECONÓMICO
  2. CULTURAS
  3. GRUPOS DE REFERENCIAS
  4. FAMILIA
  5. INFLUENCIAS PERSONALES
  6. DETERMINANTES SITUACIONALES
3. MARKETING
  1. PRODUCTO
  2. PRECIO
  3. PLAZA
  4. PROMOCIÓN

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