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CHAPTER 1 PUBLIC POLICIES
1. 1.2 The sectorial tourism plans.
  1. 1.2.1 Federal Tourism Sector Plan.
    1. PROSECTUR 2020-2024.
      1. Tourism development model 2020-2024.
        Guarantee a social approach and respect for human rights in the country's tourism activity.
        Promote the balanced development of tourist destinations in Mexico:
        Strengthen the diversification of tourism markets at the national and international levels.
        Promote sustainable tourism in the national territory.
      2. Priority Strategies by Priority Objectives.
        Guarantee a social approach and respect for human rights in the country's tourism activity.
        Promote the balanced development of tourist destinations in Mexico.
        Strengthen the diversification of tourism markets at the national and international levels.
        Promote sustainable tourism in the national territory.
  2. 1.2.2 Sectorial Plan of State Tourism.
    1. Diversification and Tourism Development.
    2. Sustainability and Tourist Culture.
    3. Promotion of Promotion.
  3. 1.2.3 Municipal Tourism Sector Plan.
2. 1.3 Public policies in tourism.
  1. They are a social process that involves a set of decisions, actions and government omissions related to a series of administrative, social phenomena and private politicians
  2. Public policies are developed within the power relations that states have with groups and multiple phenomena.
  3. They are related to the social perceptions that specific groups (political parties, members of the government, social organizations, media communication, companies, churches, agencies international),
  4. How to update public policies for tourism? They are one of the state mechanisms to promote that a certain vision about the relationships between social groups, the definition of public problems and the use of resources are recognized by the rest of the social groups as natural, that is, as reality. .
  5. Public policies that contribute to the regional development of the tourist destination.
    1. 1) The search to consolidate its control in adverse circumstances such as conflicts and lack of resources.
    2. 2) The existence of international actors that sought to impose their interests through their economic influence, resources to support opposition groups or armed invasions.
    3. 3) La existencia de un Estado que, en algunas zonas de su geografía, como propuso Estrada Saavedra, era “precaria, irregular, ineficiente y descoordinada
    4. 4) The different attempts of the States to generate and consolidate the application of a set of laws and institutions
    5. 5) The search of the states to generate and propagate a narrative about the identities of the different social agents
3. 1.3.1 Public administration concept and actors
  1. Manuel Fortún (2019) mentions that public administration comprises the set of public sector bodies formed to carry out the task of administering and managing State bodies, institutions and entities.
  2. Actors
    1. Sector Vice Presidents
    2. Heads of Government
    3. Regional Authorities
  3. Characteristics
    1. Tax management is present.
    2. Two additional identifying elements can be distinguished. This is the end and objective.
    3. In it is the existence of the human resource that becomes the means that links the government with the citizens.
  4. 1.3.2 Importance of public administration in tourism, actors and instruments
    1. The public administration is a fundamental piece, since it provides an operational capacity to the country, which seeks to direct its own progress in order to satisfy the needs and solve problems of the citizens.
    2. The public administration's fundamental task in tourism is to promote due national development, diversifying the offer and supporting its promotion and the operation of its tourist services.
    3. Public instruments in tourism are extremely important because governments have to modify a current situation, face a problem or take advantage of an opportunity.
  5. 1.3.3 Public administration and innovation in tourism
    1. Innovation is a main aspect in tourism businesses with a high probability of being successful, since innovation implies novelty and solutions to problems that have not been overcome before.
      1. Reasons to innovate
        Improve the relationship with the customer by introducing them to new products
        Allows new sales and marketing arguments
        Increase the level of sales by pressing on the product substitution rate
        It improves the image of the company in a tourist market, presenting it as active and modern.
        The company is positioned as a strong rival for the competition.
        In tourism, innovation is very important because the tourist always wants something new, the details, the decoration of a hotel or restaurant
4. 1.1. Development plans and their relationship with tourism
  1. 1.1.3 Municipal Development Plan
    1. Axis 1: Citizen Security.
    2. Axis 2: Social Justice
    3. Axis 3: Sustainable Development
    4. Axis 4: Efficiency and Transparency
  2. 1.1.2 State Development Plan
    1. Development and economic diversification with opportunities for all.
    2. Governance, security and rule of law.
    3. Modern, reliable government and close to the people.
    4. Social development and fight against inequality.
    5. Orderly growth with environmental sustainability.
  3. 1.1.1 National Development Plan
    1. 2019-2024
      1. Politic and government.
      2. Social Policy
      3. Economí
    2. 2013- 2018
      1. Mexico in peace
      2. Inclusive Mexico.
      3. Mexico with Quality Education.
      4. Prosperous Mexico
      5. Mexico with Global Responsibility

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