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Chp. 19 business communications
- getting across the message
- internal
- information exchanged within the business
- eg. instructions between manager and employee
- information exchanged within the business
- external
- communication between business and outsiders
- eg. communication with suppliers,customers,shareholders
- communication between business and outsiders
- internal
- choosing a method
- speed
- how quickly will the message be delivered
- how quickly will the message be delivered
- reliability
- is it likely for it to get lost or misunderstood
- is it likely for it to get lost or misunderstood
- cost
- how expencive will method be
- how expencive will method be
- security
- must the message be kept secret
- must the message be kept secret
- speed
- types of communication
- oral
- meetings/telephone
- quick and informal way
- meetings/telephone
- written
- slower than oral
- have a record of the message
- eg.emails,letters,reports,trading documents
- senders takes more care on what and how it is being said
- slower than oral
- visual
- takes form in diagrams,charts,graphs
- bar chars,trend graphs,pie chart
- bar chars,trend graphs,pie chart
- easy to understand
- takes form in diagrams,charts,graphs
- oral
- communication agencies
- an post
- publicity post
- leaflets distributed to all of public in an area
- leaflets distributed to all of public in an area
- post aim
- publicity/letters to people you already know eg. someone who donated to your charity
- publicity/letters to people you already know eg. someone who donated to your charity
- business reply service
- send a special envelope and people can return with service without using a stamp
- send a special envelope and people can return with service without using a stamp
- freepost
- allows customers to write to company and are not charged if they write freepost in address
- allows customers to write to company and are not charged if they write freepost in address
- publicity post
- telecommunication services
- eircom,vodafone,meteor,o2
- offer telephones and mobile phones
- free-fone 1-800
- call is free if dialing 1-800 infront of number
- call is free if dialing 1-800 infront of number
- fax
- internet
- research and communication
- research and communication
- eircom,vodafone,meteor,o2
- an post
Media attachments
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