3839869
Description
Mind Map by Mariana Franco1567, updated more than 1 year ago
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Created by Mariana Franco1567
about 9 years ago
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Developing business relationships
- Relationship between buyers and sellers
- Transaction based
- Focused on making
the sale.
- The manufacturers don’t
take the time to build a
relationship.
- The manufacturers don’t
take the time to build a
relationship.
- Focused on making
the sale.
- Relationship based
- Focused on long-lasting
relationships
- It must infiltrate every level of
contact with a current or potential
customer, from the sales staff to
point-of-sale displays to customer
service representatives
- It must infiltrate every level of
contact with a current or potential
customer, from the sales staff to
point-of-sale displays to customer
service representatives
- Focused on long-lasting
relationships
- Transaction based
- Relationship building
- Awareness--The company and
the client must identify and
qualify the potential outcomes
and prospects of the
relationship.
- Exploration—The Company
and the client must analyze
the costs and benefits of
collaborating with each other,
in order to satisfy their needs
and capabilities.
- Expansion--The
relationship between
the company and the
client deepens.
- Commitment—Both parties
deepen their relationship by
sharing information, goals,
interests, etc.. Focus on achieving
mutual benefits.
- Dissolution- This phase may or may not occur.
If it occurs the relationship between the
parties is over.
- Awareness--The company and
the client must identify and
qualify the potential outcomes
and prospects of the
relationship.
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