based on "good business for a good society today and tomorrow"
how companies earn their profits
Benefits
Better image
Consumers
Investors
Partners
Saving money
Employee satisfaction, engagement, and retention
Eco-efficiency
Examples
Google
Google Green
Google China Social Innovation Cup
Google Giving
Supporting Earthquake Relief Efforts
Google try to help and support tech entrepreneurs in their goal to solve world’s biggest problems in
innovative ways. Moreover, they are using resources efficiently and support renewable power.
McDonalds
Invests in agricultural industry
Annotations:
Not only helps agricultural sector, but improves the quality of products used in McDonalds food
Statement on climate changes
Annotations:
McDonalds is constantly improving the energy efficiency of their restaurants; working with their suppliers to source their raw materials sustainably. From my point of view, they really want to look like eco-friendy company.
Working on improving their food
Annotations:
They feel the responsibility for their clients, so they use natural ingridients, less salt/pepper and make their food nutritious.
Recycling
Promoting positive workplaces and human rights
Providing good life for their animals
Mcdonalds care about products they use, their customers, environment and their workforce. I was impressed with their CSR policy