4431315
Description
Mind Map by flavio.pmachado, updated more than 1 year ago
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Created by flavio.pmachado
almost 9 years ago
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VALLFORMOSA
- STRENGHT
- SOCIAL
RESPONSIBILITY
- PROUD CATALUNYAN COMPANY
(HUMBLE ORIGINS AND HERITAGE)
- STIMULUS FOR LOCAL
PRODUCTION
- PROFESSIONAL
MANAGEMENT
- UNIQUENESS
- QUALITY
- SOCIAL
RESPONSIBILITY
- WEAKNESS
- CAVA IS A SEASONAL PRODUCT
(90% OF PRODUCTION)
- DEPENDENCY ON EXPORT
(85%)
- LOW AWARENESS OF
BRAND OUTSIDE SPAIN
- REDUCED NUMBER OF
DISTRIBUTION CHANNELS
- LOW MARGINS ON CAVA EXPORT
- DEPENDENCY ON BELGIUM
- HIGH DEPENDENCY ON DISTRIBUTORS
(NOT ABLE TO GUARANTEE QUALITY)
- CAVA IS A SEASONAL PRODUCT
(90% OF PRODUCTION)
- THREATS
- DECREASE IN WINE CONSUMPTION
- INCREASE ON BEVERAGE VARIETIES
- CHINA AS A NEW PLAYER ON EXPORT MARKET
- YOUNG PEOPLE PREFER PROSECCO,
MARKET IS GETTING OLDER
- CLIMATE CHANGES
- PENEDÈS REGION HAS A
SERIES OF MICRO CLIMATES
- DECREASE IN WINE CONSUMPTION
- OPPORTUNITIES
- INCREASE ON CAVA'S AWARENESS
AROUND THE WORLD
- INCREASE ON DEMAND FOR SPECIFIC
WINES (PREMIUM LABELS)
- INTEREST OF CHINA'S
POPULATION ON WINE
- INCREASE ON DEMAND
FOR ROSÉ WINE
- DIFFERENTIATE
FROM PROSECCO
- INCREASE ON CAVA'S AWARENESS
AROUND THE WORLD
- CURRENT STRATEGIES
- FOCUS ON THE CLIENT (ACQUIRE AND RETAIN /
EDUCATION TO IMPROVE CONSUMPTION)
- STRATEGIC ALLIANCES
- INNOVATION
- SUSTAINABILITY
- MARKET EXPANSION
- PORTFOLIO IMPROVEMENT (CLEAR
AND EASIER UNDERSTAND)
- PROFESSIONALISATION
- INCREASE PRODUCTIVE
CAPABILITY
- PROCESS OPTIMISATION
- MARGIN INCREASE X VOLUME INCREASE
- FOCUS ON THE CLIENT (ACQUIRE AND RETAIN /
EDUCATION TO IMPROVE CONSUMPTION)
- SUGGESTED STRATEGY
- FEWER GOALS = MORE FOCUS
- BRAND AWARENESS
AND EDUCATION
- FOCUS ON THE CLIENT
- SUSTAINABILITY = INCREASE MARGINS
- MARKET EXPANSION = STRENGHTEN LOCAL
AND EXTERNAL MARKETS
- IMPROVE RELATIONSHIP
WITH DISTRIBUTORS
- FOCUS ON THE CLIENT
- BRAND AWARENESS
AND EDUCATION
- FEWER GOALS = MORE FOCUS
- SUGGESTED
TACTICS
- PROMOTE PENEDÈS REGION
AND VALLFORMOSA
- PARTNERSHIP WITH
OTHER WINERIES
- WINE TOURS (PARTNERSHIP WITH
TURISM COMPANIES)
- MERCHANDISING ON RETAIL
- SPONSORED ENOLOGISTS
- ADVERTISING
- INBOUND MARKETING
- PARTNERSHIP WITH
OTHER WINERIES
- PROMOTE PENEDÈS REGION
AND VALLFORMOSA
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