Propaganda & Public Opinion

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2nd Year Media: Messages & Meanings (Propaganda & Public Opinion) Mind Map on Propaganda & Public Opinion, created by Jade Jannotti on 19/01/2014.
Jade Jannotti
Mind Map by Jade Jannotti, updated more than 1 year ago
Jade Jannotti
Created by Jade Jannotti about 11 years ago
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Propaganda & Public Opinion
  1. cognitive dissonance between what you want/need
    1. Freud psychoanalysis
      1. conscious/subconscious
        1. no access to modern technologies
        2. The Political Brain (Weston)
          1. emotions important in decision-making
            1. emotions, desire drive reason
              1. brain shuts off negative emotions
              2. Creel Committee
                1. designed to influence US public opinion regarding USA participation in WW1
                  1. propaganda campaigns to persuade people
                2. Bernays
                  1. universal education
                    1. educate man to control environment
                    2. universal suffrage
                      1. public mind is equal to strength
                      2. propaganda
                        1. powerful tool to gain approval from masses
                      3. Social Representation Theory (Joffe)
                        1. interaction of individual with social environment
                          1. when threatened, take cues from social environment
                        2. Problems of Elites
                          1. Market Saturation
                            1. industrial production
                              1. selling max amount of products allowed by market/running out of people to sell to
                              2. Rise of the Crowd
                                1. powerful for destruction
                                  1. elite = rational crowd = impulsive
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