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MARKETING

Description

MARKETING, FUNDAMENTOS DE MERCADEO POR PAOLA RUIZ

Mind Map by edgardo castellanos, updated more than 1 year ago

	Created by edgardo castellanos over 8 years ago

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Resource summary

MARKETING

Evolución
1. Eras del Marketing
  1. PRODUCCION
    1. Demanda supera la oferta
      1. Capacidad de producir
  2. PRODUCTO
    1. Competencia
  3. MARKETING
    1. CONSUMIDOR
      1. Enfoque
        Intereses
        Necesidades satisfechas
    2. MODERNO
      1. Tecnologias
      2. Competencia
        Estrategias
        Objetivos Especificos
    3. SOCIAL
      1. Interes Social
      2. Educar para consumir
  4. VENTA
    1. Promoción
SISTEMA ACTIVIDADES
1. MERCADO
  1. Productos
  2. Precios
  3. Distribución
  4. Publicidad
2. Planear
3. Promover
4. Distribuir
Clasificación
1. Marketing 1.0
  1. El Producto es la base
    1. Ventas
    2. Mercado orientado al producto
2. Marketing 2.0
  1. Se preocupa por el Consumidor
    1. Estrategias
    2. Satisfacción
3. Marketing 3.0
  1. Tiene un compromiso socialSociedad
    1. Valores
      1. Misión
      2. Visión
FUNDAMENTOS DEL MARKETING UNAD-Paola Ruiz

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