Enterprise 2.0

Description

The Impact of Social Media Tools to Enterprises
d418947
Mind Map by d418947, updated more than 1 year ago
d418947
Created by d418947 almost 11 years ago
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Resource summary

Enterprise 2.0
  1. Definition
    1. Coined by Andrewa Macafee (MIT 2006)
      1. Use of emergenet social software platforms within, across companies, partners, customers
      2. Motivation
        1. Knowledge workers - davenport 2005
          1. Virtualization and social structures
          2. Enterprise Social Software/Media/Networks
            1. External Networks
              1. General - FB, Twitter
                1. Specific - LinkedIn, XING
                2. Internal Networks
                  1. Hosted - Yammer , Salesforce
                    1. Architectures - IBM connections, Cisco WebX Social
                      1. Why Internal Networks?

                        Annotations:

                        • KM, Wisdom of crowd, Job posts & Teams moving faster, Less redundant, because competition is...
                    2. McAffee's SLATES
                      1. Search (content)
                        1. Links (content)
                          1. Authoring (blogs, wikis)
                            1. Tags (content)
                              1. Extensions (recommendations, profiles)
                                1. Signals (RSS feeds)
                                2. Buzzwords
                                  1. Encourage sharing
                                    1. Capture knowledge
                                      1. Enable action
                                        1. Empower people
                                        2. Xternal Drivers
                                          1. Email becoming inefficient
                                            1. BYOD (Bring your own device policy)
                                              1. Social media centered life
                                                1. Rising Travel Economic costs
                                                2. Management challenges
                                                  1. Infrastructure
                                                    1. User percievance
                                                      1. Traditional rollout failing
                                                        1. Management hand over control partly
                                                          1. Impossible to predict outcome
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