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62545
Marketing Mix Four Ps
Description
Business Mind Map on Marketing Mix Four Ps, created by littlewog95 on 30/04/2013.
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business
business
Mind Map by
littlewog95
, updated more than 1 year ago
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Created by
littlewog95
over 11 years ago
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Resource summary
Marketing Mix Four Ps
Price
The amount a customer pays for the product
This is important as it determines the growth and profits made hence to survive
Keeping the business healthy to progess
Product
A product is seen as an item to satisfy the customer needs or wants
It is an tangible good or intangible service.
Intangible = Service over the phone e.g. Security Code
Tangible = Has an physical existence e.g. controller
Place
Place is important for a small or medium sized comany to progess
Without the correct environment it will be hard to make sales
And could eventually mean the downfall of a business
Promotion
Advertising to attract more consumers
Online or Tv
Personal selling
Sales person knocks at your door for a face to face promotion
Public Relations
Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news.
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