Name of the procedure for the
investigation of mental processes which
are almost inaccessible any other way,
treatment of neurotic disorders.
Meaning
Hidden meanings and symbolic significance of
various artifacts of material culture that a
psychoanalytic approach tot he subject attempts
to discover.
Used when we analyze an artifact
Artifacts and the Unconscious
Consciousness
What we are aware of
What an artifact does
Preconsciousness
What we can dimly make out
Other aspects of the artifact's functionality of which we may be aware
Unconscious
Inaccesible dark area that
makes up most of our
psyches
Shapes our behavior
Unrecognized
symbolic meanings
connected to the
artifact
Ernest Dichter
Research uncovered was that
people often have attitudes
towards objects of which they
are unaware, attitudes that are
hidden in the unconscious
areas of their psyches.
Structural Hypothesis:
Suggests that our psyches
have three components
Id
Comprises the psychic representatives of the drives
provides energy, but it has to be controlled
Ego
Consists of those functions which
have to do with the individual's
relation to his environment
Stores up
experiences in the
memory by which
it guides us and
mediates between
Id and superego
forces
Defense
mechanism to
help control id
and superego
elements in
our psyches
Superego
Comprises the moral
precepts of our minds as well
as our ideal aspiration
Provides restraint
Symbolism: the act or process of
representing an order or idea by a
substitute object, sign, or
signal.Things that stand for other
things