9442696
Description
Mind Map by Paddy Costello, updated more than 1 year ago
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Created by Paddy Costello
about 7 years ago
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6 Month Marketing Plan
- Content
- Number of Freelancers
- 1 blog per week to ensure consistency
- SEO researched titles
- Adding Value, Informative, Personality
- RESULT - A consistent value adding stream of
content that builds a following and drives
traffic to the web and in store
- RESULT - A consistent value adding stream of
content that builds a following and drives
traffic to the web and in store
- Adding Value, Informative, Personality
- SEO researched titles
- 1 blog per week to ensure consistency
- Number of Freelancers
- Measurement/Tracking
- Across all channels & touchpoints
- Associate real ROI
- Testing, Insight, SME's, Refining
- RESULT - 100% confidence in tracking the ROI of
everything we do and having the ability to
associate budget effecitively
- RESULT - 100% confidence in tracking the ROI of
everything we do and having the ability to
associate budget effecitively
- Testing, Insight, SME's, Refining
- Associate real ROI
- Across all channels & touchpoints
- Communication Strategy
- Email, Social, AdWords, Video, PR, Offline
- Regular meetings to ensure cadence
and consistent content
- Predetermined Schedule, topics,
visuals and messages
- RESULT - A clear and understood strategy for all
stakeholders that works towards maximising
reach, engagement and conversions
- RESULT - A clear and understood strategy for all
stakeholders that works towards maximising
reach, engagement and conversions
- Predetermined Schedule, topics,
visuals and messages
- Regular meetings to ensure cadence
and consistent content
- Email, Social, AdWords, Video, PR, Offline
- Research
- Customers, Staff & Competitors
- Reduces the amount of guesswork and
ensures a constant focus to improve
- Questions and research should
all have a purpose for future or
existing activities
- RESULT - Gain a real insight into what our
customers and staff think and feel about us and
use that insight to improve. Competitor analysis
will ensure we stay ahead of the curve.
- RESULT - Gain a real insight into what our
customers and staff think and feel about us and
use that insight to improve. Competitor analysis
will ensure we stay ahead of the curve.
- Questions and research should
all have a purpose for future or
existing activities
- Reduces the amount of guesswork and
ensures a constant focus to improve
- Customers, Staff & Competitors
- System
- Salesforce/Azpirol/Bespoke
- Exploring all options
- Loyalthy, CRM, Segmentation, Automation
- RESULT - A one solution system that allows us offer
1-1 personalised marketing that is automated
accross all channels and linked to loyalthy.
- RESULT - A one solution system that allows us offer
1-1 personalised marketing that is automated
accross all channels and linked to loyalthy.
- Loyalthy, CRM, Segmentation, Automation
- Exploring all options
- Salesforce/Azpirol/Bespoke
- Affiliates/Corporate
- Amazon, Like minded brands, large
& medium Corporates
- Affiliate package and
corporate strategy
- Should be recurring revenue based on a
select number of brands and whatever
the capacity is for corporates
- RESULT - Amazon listed, Leveraging 5 affiliate databases
and 12 corporate's on the books. The affiliates will act as a
filler around quiet times in the event calendar.
- RESULT - Amazon listed, Leveraging 5 affiliate databases
and 12 corporate's on the books. The affiliates will act as a
filler around quiet times in the event calendar.
- Should be recurring revenue based on a
select number of brands and whatever
the capacity is for corporates
- Affiliate package and
corporate strategy
- Amazon, Like minded brands, large
& medium Corporates
- Customer Optimisation
- Optimise the traffic we already have
- Look for ways to improve their
customer Journey
- Achieved through customer
research and market analysis
- RESULT - A higher on-site
conversion rate coupled with a
superior customer experience
- RESULT - A higher on-site
conversion rate coupled with a
superior customer experience
- Achieved through customer
research and market analysis
- Look for ways to improve their
customer Journey
- Optimise the traffic we already have
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