Factors effectiong pricing decisions- Competition

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Price Note on Factors effectiong pricing decisions- Competition, created by james.bowditch on 05/08/2013.
james.bowditch
Note by james.bowditch, updated more than 1 year ago
james.bowditch
Created by james.bowditch over 11 years ago
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Who are our competitors?What pricing strategies does each use?Is price competition an important element to their marketing mix?How are they likely to behave when faced with price competition?What financial resources do they have available to cope with a price war?Are competitors' prices related to particular market segments?

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