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SEM II 2.04 Objective Pretest

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SEM II 2.04 Objective Pretest
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins over 7 years ago
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Resource summary

Question 1

Question
By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
Answer
  • Creating expanded advertising opportunities
  • Maximizing mass-media exposure
  • Processing special orders
  • Providing efficient, ongoing service

Question 2

Question
Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
Answer
  • Improve their brands
  • Advertise their products
  • Encourage vendor loyalty
  • Service their sponsors
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